A Dublin woman is making waves in Manhattan’s luxury real estate world, selling multimillion-dollar properties to some of New York’s wealthiest buyers.
ara Kennedy (28) from Rathfarnham is featured this month The only true, the Big Apple’s real estate guide, in the city’s annual ranking of the top real estate agents. The Tuinstra-Davis firm, which it joined a year ago, has sold 36 properties over the year for a combined value of more than $142 million (€131 million).
The company sells to the “working wealth” community, which includes bankers, tech entrepreneurs, lawyers, doctors, and self-made millionaires who typically spend $2 million to $6 million on a home.
It also has several Irish buyers on its books, including a wealthy businessman who recently bought a Park Avenue residence for nearly $6 million.
The New York real estate market, Kennedy said, is on a different level. “We just don’t see that in Ireland. The level of detail, the finishes, the view, it’s all about the view and the amenities here. The buildings have valet, concierge, rooftop gardens, tennis courts, basketball courts and swimming pools,” she said. “Just today we listed a $6.2 million loft in Manhattan. It’s a ‘floor through loft’, so you take the elevator straight up and you open up to the apartment, which occupies the entire floor on 14th Street next to Union Square, right in the center of Manhattan.”
The view of the New York skyline is popular, says the former DIT marketing student. “The best view of Manhattan is from Brooklyn. I recently sold a unit in Brooklyn Heights with an oversized deck that overlooks the Brooklyn Bridge and Manhattan skyline.”
Kennedy earns a 3% commission on all sales, but the money doesn’t come easy. “New York is so crazy – you’re expected to get up at dawn, work late and have open houses on the weekends. You also need to constantly network.
“Manhattan brokerage is cutthroat because there are so many agents, but there are enough deals for those willing to work hard. There’s a “work hard, play hard” ethos. We always celebrate the victories.”
If you want to follow in their footsteps, you have to be prepared for a grueling start.
“You need enough savings because you don’t make any money in the first year. That’s where a lot of people drop out. But as long as you always have the right attitude and don’t get discouraged, you will eventually make money,” she said.
“It’s all about your personal brand. There are thousands of agents over here. Everything is important – how you look, how you dress, how you present yourself. You have to fight for your place and show what you can bring to the table.”
The property firm’s founder, Justin Tuinstra, reports that he has had plenty of dealings with Irish buyers, partly thanks to his relatively new Dublin-based collaborator: “Sara makes full use of her Irish background, smile and charm. There’s a certain level of honesty in Irish culture because they aren’t jaded by the fact that Manhattan is a tough city.
“Typically, people coming from Ireland want to buy a second home that they can use for friends and family,” he added. “You can get a shoebox in Manhattan for $500,000. They’re really looking for anything between $1 million and $50 million or more.”
https://www.independent.ie/irish-news/news/meet-the-28-year-old-dubliner-selling-new-york-sunset-to-super-rich-property-buyers-41538502.html Meet the 28-year-old Dubliner who sells the New York sunset to super-rich real estate buyers