Meet the co-founder and CEO behind XMANNA leading NFT gaming and meta-verse to mass adoption

XMANNA is focused on enhancing the experience and engagement of live event fans through our loyalty and gamification software. Our services include an SDK for developers to introduce cash and crypto rewards into games. Developers can then use this kit to integrate games into our bespoke Sports Loyalty application, which allows teams and leagues to create a fully customized app to build long-term fan loyalty.

Additionally, we primarily focus on creating Metaverse experiences for teams and businesses, including stadiums, venues, and retail spaces. This opens up a new interactive and rewarding virtual experience for fans through the creation of a partnership network of events and exclusive content powered by NFT tickets.

How did you come up with the idea for the company?

I started my career in finance as a hedge fund manager, but I’ve always felt this wasn’t the right place for me. After I met my business partner Gabi, I switched to technology. We started as two guys in a basement thinking about how to create a new ecosystem to combine gamification with sports loyalty.

Our first contract was in Israel with the Maccabi Tel Aviv basketball team. Within two seasons, we managed to triple their fan base and increase engagement with our gamification engine. From that point, we found a clear path forward that led us to this point where we stand on the brink of a new era in sports and entertainment.

How has the company performed during the pandemic?

We have prepared for the pandemic as best we can. Everyone has had to adapt and make changes, and while the pandemic hasn’t impacted us financially, we’ve had to make some big adjustments to how we work and how we treat our people.

The pandemic has turned us into a fully decentralized company, in the sense that almost all of our employees are working remotely in different locations around the world.

What can we expect from XMANNA in the future?

Our goal at XMANNA is to make it an all-encompassing metaverse and loyalty interface, regardless of the technology our users use to access the platform. The construction of this metaverse entertainment center will impact both existing sports teams and future endeavors in virtual space.

Our patented technology is at the core of what we do and is fully integrated into our MannaVerse, Loyalty Programs, Games, Drops and more. We are currently in discussions with global sports leaders and organizations to bring our technology to markets around the world.