Meta says Apple’s privacy changes could cost the company $10 billion

Jeremi Gorman, Snap’s Chief Business Officer, said on an October analyst call: “We’re grappling with industry changes to the way we target, optimize and measure. advertising on iOS. However, the company’s revenue rose 57 percent year-on-year to $1.067 million, Gorman added.

Last month, Snap introduced new augmented reality shopping features that allow brands to add catalogs of merchandise to the Snapchat app. While users can try on glasses, makeup, and clothing in augmented reality, brands will receive insights into the most popular styles and items.

In the past, Twitter has said that Apple’s privacy push has caused minimal disruption to its business because the majority of its advertising comes from brand awareness campaigns and social media campaigns. major events, like the Olympics, rather than targeted advertising. Twitter will report fourth-quarter earnings on February 10.

But Apple, reported fourth quarter earnings last week, pointed out that privacy has been beneficial. Despite supply chain disruptions, Apple said iPhone sales totaled $71.6 billion, up 9% from a year earlier. The smartphone maker reported an 11% increase in revenue and a 20% increase in profit.

Apple has made privacy an important part of its marketing for iPhones and other products, giving customers the ability to opt out of tracking and providing steps to make tracking more difficult. in their browser, Safari. But Apple has continued to allow apps like Facebook aggregate user trackingprovided they do not seek to personally identify the user.

Last year, Timothy D. Cook, Apple’s chief executive, clarified his company’s message, saying that the advertising industry has become an ecosystem of “stalkers and scammers who just want to make money.” fast”. Meta says Apple’s privacy changes could cost the company $10 billion

Fry Electronics Team

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