Metaverse-as-a-Service will be the foundation of Web3’s next Internet era

The concept of the metaverse has been around since the 1980s, but it’s only in the last few years that we’ve seen hundreds of projects pop up on the scene. What we are currently experiencing are gamified worlds with limited integration and engagement capabilities. For now, the Metaverse is still a blank canvas for early adopters to test and entertain the concept. However, as we look at the future of engagement in the metaverse and bridging the gaps between the physical and digital worlds, we need to push the boundaries and go beyond what is currently viewed as the metaverse. Let’s start by looking at leaders who have begun building the next internet that promises to be powerful for commerce, engagement and entertainment.


For the Metaverse to be successful and become a regular tool in people’s daily lives, it must enable users to engage with it. As a sci-fi concept or in the gaming world, metaverse sounds awesome. However, for them to thrive as a social and business tool, we need to ensure that there is some level of utility or incentive that users are investing in. Web3-based technology is playing a significant role in driving the concept and idea of ​​the Metaverse thanks to Blockchain technology, Nonfungible Tokens (NFTs), Extended Reality (XR), Artificial Intelligence (AI) capabilities and more. Metaverses that offer tailored functionalities, speak to their customers and their industry of choice, and create new avenues of virtual engagement will find greatest value in a Metaverse-as-a-Service (MaaS) offering. It will allow its users to customize their own cities from A to Z and will be the foundation of the next internet.

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So what is MaaS? It’s a service model where brands can define their spaces the way they want. A MaaS platform enables others to create digital locations that meet the unique needs of their users, whatever they may be. For the Metaverse to be successful as a practical concept, MaaS solutions will be key. Here’s why.

Each metaverse has different requirements

Everyone has a perspective or vision of what the metaverse could be or become, be it a game world or an entry point to Web3. Users want the ability to define space and shape it into a platform that reflects even the most vivid imaginations. A world where users can connect with their favorite musicians or visual artists will be very different from a world designed to interact with sports fans. While Web3 acts as a common thread through the many metaverses, the idea is to ensure that each is unique and serves different purposes through decentralization. One-size-fits-all isn’t what the Metaverse is or should be about. With MaaS, customization is critical and lies in the hands of the developers. An e-sports metaverse dome will rely more heavily on team branding and gamified tokenization, while an entertainer may wish to create a venue for virtual concerts.


Each Metaverse has different requirements based on the industry and the level of interaction they want to enable with the end user. A metaverse is a place for brands to expand their fan bases and build communities as an additional layer of interaction. So not only will the elements be different, but the branding throughout the Metaverse needs to look different. As more brands choose to extend their community engagement to the Metaverse, the more customizable it needs to be.

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Not everyone will have the ability to set up this type of metaverse – just like not everyone could learn to set up a website, but then came platforms like WordPress and Shopify. These platforms offered the possibility of a core base built by technology experts and experts in the field, while allowing customization by the end user as per branding and strategy. That is the advantage of MaaS.

Build with interoperability in mind

The virtual environment is a place to socialize, build relationships, and create communities where people can interact with other users in real-time. Taking this a step further, users should not be tied to one metaverse or community, but rather need to be able to interact with their avatar and transport it between other metaverses. Imagine having to switch browsers every time you needed to visit a website based on where it was built or hosted. Chances are you wouldn’t. Interoperability ensures that no created metaverse becomes a virtual island, and that people can share experiences and possessions across multiple metaverses. Therefore, every element has to be designed for interoperability, since every Web3-based solution has to work in every metaverse – be it a token, an avatar, an NFT or other digital assets.

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Building with interoperability in mind will connect people, have open borders, and make the Metaverse more accessible to all. Borderless solutions have caught on in other industries, but the same concept must apply to digital as well. For example, avatars within an esports metaverse should be able to travel to their favorite fashion brand’s metaverse to make purchases as well.

Allow users to build on top of the physical world

The Metaverse was not intended to act as a replacement for the physical world, but rather to be an additional layer of engagement that enhances real-world experiences. A MaaS will allow users to integrate levels of engagement into their own physical world as well. For example, if a person has an NFT displayed in their physical home, a visitor can scan a QR code and land in that person’s metaverse, where the visitor can continue browsing through the host’s NFT gallery – this feature can be enabled through XR. Without MaaS as an option, the Metaverse will continue to be a gamified world, existing digitally only as individual separate rooms. MaaS will bridge the gap between the physical and digital worlds through immersive experiences and an always-on level of engagement.

As metaverses continue to be introduced, it’s up to more than just the blockchain experts behind them to shape what they will look like. MaaS will be a catalyst for creativity and the next necessary step for the creator economy to thrive.

Related: The creator economy will explode in the metaverse, but not under the Big Tech regime

When the internet came into existence in the 1980s, it would never have become what it is today without those who built it. Early adopters will lay the groundwork for how the Metaverse will evolve and what it will become. Mass adoption of the metaverse can only happen if MaaS allows users other than crypto-natives to start creating their own metaverse, paving the way for the next generation of the digital ecosystem.