Mickey O’Rourke’s Premier Sports network is in sales talks with Sweden

Mickey O’Rourke’s Premier Sports may have caught the eye of a Nordic streaming company.

According to reports from Bloomberg, Viaplay Group AB is in talks to buy Premier Sports. The Stockholm-listed streaming company wants to acquire UK broadcasting rights before launching there, sources told the news site.

A source was quoted as saying that Viaplay aims to reach an agreement later this month.

Bloomberg reported that other prospects have expressed interest in Premier Sports. Consultations are said to be ongoing, with talks with Viaplay not going to result in an agreement.

Premier Sports has significant offices in the UK and broadcasts live Scottish football, Spanish La Liga, rugby league and several other sports.


Mickey O’Rourke, Founder of Premier Sports

In April, Viaplay scored goals in the UK market by securing the rights to show Scotland, Wales and Northern Ireland men’s national football teams ahead of the FIFA World Cup.

Tom Ward, a media and telecoms analyst at Bloomberg Intelligence, wrote in a research note that the potential acquisition “could boost Viaplay’s sports credentials in the UK”.

If the sale goes through, it wouldn’t be the first time O’Rourke has sold one of the TV companies he founded.

The entrepreneur famously sold Setanta TV to Ireland’s largest telecoms group in what some industry sources say could be worth €20m.

Viaplay said its policy is that it never comments on rumors or speculation.

The company affiliated with Ladbrokes posts a loss of 4.5 million euros

It’s not often that bookmakers post a loss – but the Covid pandemic had other ideas, particularly on the retail side of the sector.

Ladbroke (Ireland), a company that owns Ladbrokes betting shops for its ultimate parent company Entain plc, reported a pre-tax loss of nearly €4.5 million for the financial year 2020, according to recent reports.

The loss was below the pre-tax profit of almost €2.7 million in the previous year.

The results show that the average bet slip amount was €12.86.

Just before the outbreak of the pandemic, Ladbroke Ireland paid a €12 million dividend to parent company Ladbrokes Betting & Gaming. No further dividends were declared.


Andrew Lynch from Mason Alexander. Photo: David Conachy.

Kearney-backed recruiter opens San Francisco office

Mason Alexander, the Dublin-based recruitment and technology solutions company partly owned by former Irish rugby player Rob Kearney, has opened its second US office in San Francisco.

Headquartered in Dublin, Mason Alexander’s new office was established in 2013 by CEO Andrew Lynch with support from Enterprise Ireland.

The company’s presence now includes locations in New York, Dublin, Cork, Portugal and Romania.

https://www.independent.ie/business/irish/mickey-orourkes-premier-sports-network-in-sale-talks-with-swedes-41844802.html Mickey O’Rourke’s Premier Sports network is in sales talks with Sweden

Fry Electronics Team

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