It’s been less than 24 hours since Microsoft announced its intention Acquired Activision Blizzard for $68.7 Billion. The world is still reeling from what is certain to stand as one of the biggest deals ever in the games business, if not the biggest.
That’s already a lot of money, but it’s not until you look at Microsoft’s own history with acquisitions and the entertainment industry in general that it really puts things into perspective. In 2019, Disney acquires Fox in a historic $71.3 billion deal, which is just $2.6 billion more than what Microsoft paid Activision Blizzard.
This is Microsoft’s largest-ever acquisition. Before Activision Blizzard, Microsoft’s highest level was Linkedin, worth $26.2 billion in 2016. Under more appropriate terms, Microsoft returned ten times what they did to acquire Bethesda & Zenimax in 2020 to buy Activision Blizzard.
Most of Microsoft’s other acquisitions pale in comparison. The same can be said about the film and television industry. Disney only pays $4 billion for Marvel in 2009and other spending $4 billion for Star Wars three years later.
The only other major acquisition to hit the gaming space was last week Take-Two acquires Zynga for $12.7 billion. The parent company GTA wants a foothold in the mobile space, and Microsoft has achieved similar results by owning King, maker of Candy Crush (part of Acti Blizz) – an area that has been overlooked for years.
https://www.vg247.com/microsoft-bought-activision-blizzard-for-about-what-disney-paid-to-acquire-fox Microsoft buys Activision Blizzard for what Disney paid for Fox