According to the broadcaster, the invasion of Ukraine led to a significant increase in the number of people turning to social media channels and the evening bulletins of Channel 4 News.
t said the 7pm newscasts saw an average 54% increase in total viewership from the day of the declared invasion on February 24 to March 2 compared to last year’s numbers.
Short videos documenting and explaining Russia’s attack on the broadcaster’s social media platforms YouTube, Facebook, TikTok and Twitter were also viewed millions of times.
A two-minute film titled Russia-Ukraine Invasion – How We Came Here in 160 Seconds, which explains the basics of the attack, has attracted 9 million views on Channel 4 News’ Facebook page to date.
While footage of an armored vehicle crushing a civilian car with a driver inside has been viewed 8.6 million times so far.
Another report, highlighting armed volunteers opposing the Russian advance, has been viewed more than 4.6 million times on the broadcaster’s YouTube news channel.
Channel 4 News’ TikTok page has also generated millions of views for its Russia-Ukraine content.
Three videos, one of Putin’s announcement of the invasion, another of Boris Johnson’s reaction to the invasion, and a third explanatory piece about NATO and whether world war is likely, have totaled more than 5.9 million views so far.
“It may be a drama for you, sitting in your study in Moscow – it is much more than a drama for the people who are being killed on the ground in Ukraine.”@mattefree challenges former Russian politician Natalya Narochnitskaya, who claims “war is a drama”. pic.twitter.com/zhPL40eVeZ
— Channel 4 News (@Channel4News) March 3, 2022
video of the day
Channel 4 News editor Esme Wren said: “This is Channel 4 News at its best. Our journalists are on the front lines reporting the reality of what is happening to the people trapped in the midst of this horrific situation.
“It is important that British audiences see the impact this invasion is having on the lives of ordinary people, but it is equally important that we provide an understanding of the broader impact this crisis is having on the world.”
In the channel’s coverage of the Russian invasion, they highlighted the resistance of the Ukrainian people and the growing refugee crisis.
The newscasts also included interviews with Deputy Head of Ukraine’s Presidential Office Rostyslav Shurma and the country’s foreign policy head Ihor Zhovkva.
Louisa Compton, Channel 4’s head of news and current affairs and fact and sport expert, added: “Reports by Channel 4 News journalists on the ground in Ukraine bear witness to the terrible human cost that Russia has already inflicted, as well as the determination and the courage of Channel 4 made clear the Ukrainian people.
“These stories have clearly touched our audiences, particularly younger viewers, and it is precisely in times of crisis like these that the importance of trustworthy, factually accurate public broadcasting comes to the fore, particularly on social media channels.”
https://www.independent.ie/entertainment/millions-turn-to-channel-4-news-to-follow-ukraine-invasion-broadcaster-says-41408699.html Millions are turning to Channel 4 News to follow the invasion of Ukraine, the broadcaster says