Molly McLachlan has been promoted to Executive Vice President of Global Marketing at 10K projects.
In his new role, McLachlan will oversee the global marketing for the label and its artist group.
During McLachlan’s tenure internationally, 10K Projects saw a nearly 200% increase in live streams outside of the US and achieved its first UK No.1 One single, the label said. Internet Money‘S Lemonade.
The 10K artist iann dior also became one of the most internationally streamed artists on its list.
McLachlan has spearheaded the introduction of the British rapper in the US and two-time BRIT nominee Aitch, who will release his first album this year.
She was also instrumental in the international introduction of salem ilese, who has charted in many key markets outside the US with her single. Mad At Disney, say 10K.
McLachlan was one of the first employees at 10K Projects, identified by the firm’s CEO. Elliot Grainge early in its history.
10K Projects was started in 2017 by Elliot Graingeand is the brand that helped launch the careers of Trippie Redd, Internet Money and Surfaces.
Labels recently named the Co-Chairs of the Homemade Project founders Zach Friedman and Tony Talamo, who will both oversee the day-to-day operations of the label, including A&R, marketing, advertising, and creative.
“[mclachlan] continue to evangelize our artists abroad in powerful ways. ”
Zach Friedman, 10K projects
Zach Friedman, co-chair of 10K Projects, said: “Since Molly took over as international supervisor at 10K, we’ve seen an immediate positive impact on the success of outside artists. outside the United States.
“She continues to evangelize our artists abroad in powerful ways and we are delighted to be able to entrust her in this expansive role at the label.”
“I’m so lucky to have such a talented squad.”
Molly McLachlan, added: “I am grateful to Zach, Tony and Elliot for giving me this opportunity to play a bigger role in our artists’ global success story and I am fortunate to have such a team. such a talented team, all of whom have worked extremely hard to achieve these huge awards. “Worldwide music business
https://www.musicbusinessworldwide.com/molly-mclachlan-promoted-to-executive-vice-president-of-global-marketing-at-10k-projects/ Molly McLachlan promoted to Executive Vice President of Global Marketing at 10K Projects