More than one in three adults make their nutritional decisions based on social media

MORE than a third of adults admit to making decisions about their diet based on information from social media.

These included drinking water instead of snacks, setting intake limits and not eating snacks Top changes people have already made due to the influence of social media on their diet.

More than ever, people are turning to social media for diet advice — but is it a smart idea?


More than ever, people are turning to social media for diet advice — but is it a smart idea?

While more than a quarter of adults have avoided bread, more than one in five have avoided dairy altogether and 23 percent have skipped breakfast.

But of the 2,000 adults surveyed, only 28 percent checked to see if there were any Facts to prove it up every time.

The study was commissioned by arla to encourage people to consider the whole life cycle of food and agriculture before manufacturing drastic decisions to eliminate entire food groups from their diet.

It also found that 27 per cent of adults now think eliminating animal products from their diets entirely is the right thing to do – although 65 per cent admit they would prefer dairy over alternatives.

Gen Z was found to feel the most pressure to make food choices, with 55 percent using social media to make decisions.

And 49 percent were ashamed to order dairy products in public in front of their peers.

But despite a growing demand for more “sustainable” diets, 41 percent are confused about what exactly constitutes a sustainable diet.

Debbie Wilkins, an Arla farmer in Gloucestershire, said: “Dairy farming is often misunderstood, especially when quick decisions are made based on what we see on social media.

Most read in The Irish Sun

“When this starts to play a role in our decision-making process, particularly when it comes to our health and well-being, it’s important that we step back and look at the bigger picture.

“Considering things like the love I have for my farm, for my cows, for all of nature and the environment, when I look at the industry as a whole.

“The ‘all or nothing’ attitude that drives so many corporations and brands isn’t always necessary. It’s important to use the natural diet available to us rather than relying heavily on processed foods.

“The dairy industry is not as black and white as our beloved herds and it is worrying that dairy can be so easily misunderstood.

“All food production creates emissions, but it’s important to consider the nutritional value of the food and how it supports the natural environment.”

The study also found that nearly one in five adults admit to relying on social media as a legitimate source of information, with 15 percent reporting consuming news via memes.

And 36 percent have passed opinions they read on social media as their own, according to OnePoll data.

Opinions were also divided on what constitutes a sustainable diet, with consuming locally sourced food (54 percent) and replacing animal protein with plant-based alternatives (41 percent) seen as criteria.

Others cited it as the diet choice made with the least environmental impact (35 percent).

It also found that 12 percent admitted to only ordering dairy alternatives in public and then resorting to dairy at home.

And nearly one in ten felt embarrassed to order dairy with their teas and coffees in public because they felt pressured by their peers to choose alternatives.

Graham Wilkinson, Senior Group Agriculture Director at Arla, said: “We know that farming is not without its challenges and when it comes to dairy and the climate crisis, we have many hills to climb to reach our target of 2050 CO2 -To reach net zero.

“That’s why our farmers are taking action and working to drive real change through multiple emissions reduction initiatives, for a stronger planet for years to come.

“As a cooperative, Arla has several agricultural standards that we constantly measure ourselves against, from animal welfare to the quality of our products and our impact on the environment.

“We constantly measure ourselves against these standards to ensure our customers can have confidence that we are striving for the highest quality products and adding them to the natural nutrition that we can obtain from dairy.” More than one in three adults make their nutritional decisions based on social media

Fry Electronics Team

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