Move over Alan Partridge – it’s the Jacob Rees-Mogg . Program

To achieve his own program is a major coup. Jacob Rees-Mogg’s name can now be whispered alongside Alan Partridge, Larry Sanders and Keith Lemon.

No one can say it didn’t come. Take a look back at the clip from the Da Ali G Show, first aired in 1999 – in which Sacha Baron Cohen interviews Jacob Rees-Mogg on the subject of “class” – and there are clearly two performers, right on top of the game. their play and totally devoted to the important time.

The details of what will happen are still not fully clear, other than channel editorial director Mick Booker talking about Rees-Mogg’s “authoritative voice and common sense of the brand”.

As always, it’s hard to know where to start. Rees-Mogg was once an authoritative voice. His path to national attention was greatly aided by his rare ability to speak in easy-to-quote sentences, his polite, welcoming nature and his tendency to just say “yes” to everything. In his early days on the bench, he was absolutely right to be branded by David Cameron as an extravagant eccentric and with absolutely nothing to contribute to serious government work. But when he does stand up in the House of Commons, he often says something worth listening to.

Almost Aesopian, unfortunately, is a man who has tried so hard to appear insincere that he finds himself taken seriously, and is only revealed to be very unserious by serious government business.

That’s right, if Jacob Rees-Mogg’s “common sense of the brand” were to make it to GB News, viewers could find themselves facing some nasty surprises. In his 13 years at Westminster, Jacob Rees-Mogg accomplished only two things that are even vaguely remembered. The first is refusing to support MPs voting at home amid the pandemic, and so they have instead devised a way to allow them to vote in person while maintaining social distancing. It took six hours for it to circle the parliament grounds, and became known as the Rees-Mogg conga.

At the time, the justification was that people were expecting their MPs to “set an example” – and to do so, they had to “be seen as present”. Time and time again it has been pointed out that the supposed example is not to tell the whole country that they must work from home if they can, and then do the opposite openly to yourself, and in the most ridiculous way you can imagine. But then, not everyone is endowed with such “common branding”.

The second was when, having risen to the extraordinary height of commerce secretary, he concluded that the best way to spend his time in the division he nominally ran was to travel around the world. where to leave passive-aggressive notes on the desks of employees who are working from home. , encourage them to return to the office.

Some of us may also remember he strutted around one of Westminster’s basement lounges, unleashing a report in which he claimed that no deal Brexit would push. Britain’s economy added “1 trillion pounds,” a number he had to refuse as soon as anyone asked him anything about it.

Sadly, for all of us, he is no longer the minister in charge of Brexit opportunities – a job not created for him by Boris Johnson but terminated by Liz Truss, largely by because, in his own admission, the main if not only opportunity he discovered during his nine months of work was the theoretical possibility to purchase a more powerful vacuum cleaner from Korea .

If you have a bit of common sense about the brand, you might even say it’s a good thing, even though it’s mostly ironic. The only good thing to take away from Brexit is that cleaning up the mess might just get a little easier.

But that’s not all bad news, is it? After all, Jacob Rees-Mogg had a TV show about it. Even so, in the words of another great comic book author — albeit a bit more self-conscious, David Brent — you’re still thinking about the bad news, aren’t you?