Tayto Park management has announced that the theme park and zoo will be rebranded beginning in January.
The new name was unveiled today by Charles Coyle, General Manager of Tayto Park, and work is underway to rename all elements of the attraction Emerald Park ahead of the New Year.
Management of the park, whose mascot is currently Mr Tayto from Tayto Crisp, said the new name was chosen to reflect Ireland’s ‘Emerald Isle’ connection with international visitors and Co Meath’s ‘green landscape’.
Mr Coyle said: “When we announced the park’s name change we were inundated with ideas from the public and it was wonderful to see such enthusiasm. We commissioned research and Emerald Park was the clear favorite. We’re starting next year with a new name and brand across the park.”
The amusement park and zoo was the vision of founder Raymond Coyle, who died in June, and his son Charles is now carrying on his father’s legacy.
The company’s goal is to make the Meath attraction “one of the best family attractions in Europe”.
This summer saw the groundbreaking of two new steel rollercoasters with a budget of €30 million and the park’s management said with some newcomers to the zoo: “2023 and beyond will be an exciting journey for Emerald Park”.
Marketing director Niamh Reynolds said: “We have made a strategic decision not to look for a naming sponsor for the brand, but instead to launch a new brand – Emerald Park, which we hope will be followed by a number of strategic brand partners over the next year Sectors supported – FMCG, Energy, Transport to name a few. We are currently actively meeting with brand teams and are very confident that we will have the right local partners for 2023.”
The 22-acre park opened in 2010 and now includes a zoo and Europe’s largest inverted wooden roller coaster, the Cuchulainn.
https://www.independent.ie/irish-news/mr-tayto-for-the-crunch-as-new-name-for-tayto-park-revealed-42026709.html Mr. Tayto for the Crunch revealed as the new name for Tayto Park