Mum cries at Asda as cost of living crisis means she can’t afford 55p ‘kids’ treats’

A mother was brought to tears at Asda after the cost of living crisis meant she “actually had to wonder” if she could afford a treat for her children priced at 55p

Close up of a crying black girl
Woman struggles with cost of living crisis to make ends meet (stock photo)

The cost of living crisis rages on, with energy price hikes officially taking effect this month and people’s wallets being squeezed further by soaring food and petrol prices.

And an anonymous mum on the internet is “too big” about her spending worries as she bursts into tears while shopping at Asda.

The mum took to Mumsnet to share her frustration as she explained she’d seen some discounted goods in the bakery department and was considering buying some as a ‘treat for her kids’ – but wasn’t sure if she was 55 yet pence left over in her dining budget to cover expenses.

She said her family was “fine” financially three years ago but are now struggling to get by on just £30 for a two-week store.

She collapsed over a reduced 55p bakery she wanted for her children (stock photo)


(Getty Images)

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In her post, she wrote: “Is it just me that the whole cost of living is getting to be too much?

“I actually had a (very small and unobserved!) yell at Asda when I saw some discounted baked goods because I didn’t know if I could afford them next to my entire Smartprice shop.

“I had £30 for a 2 week nappies purchase and it just broke me that I really had to wonder if I could afford a 55p candy for my kids.

“I can’t believe we live like this, 3 years ago we were comfortable and now I rely on the half term vouchers for free school meals.”

The mum added that she wasn’t seeking household advice with her post, just wanting solidarity from other mums in the comments – some of whom would be quick to admit are in the same position.

One person said: “It’s terrible. I’m in the same boat here.”

Another wrote: “I ran out of money today. I don’t have the money to put gas in my car. It’s just so damn depressing.”

While a third wrote: “I know it’s just so disheartening to count the price of things when you’re walking through the store worrying if you can’t pay enough at the checkout.

Earlier this week we covered the eight big cost-of-living cuts set to take effect this month, and provided some helpful advice on how to better manage the increases if you’re struggling.

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