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Mushroom Group and AEG Presents announce new leadership structure for Frontier Touring

Australia and New Zealand based concert promoter Frontier Touring has unveiled a new management structure for the company.

Frontier says the new structure was created to “ensure that Frontier’s legacy, mission and culture are preserved and nurtured” following the passing of founder Michael Gudinski in March 2021.

Founded in 1979 by Michael Gudinski and part of mushroom groupFrontier Touring is one of the most well-known tour companies in the southern hemisphere.

In 2019, Frontier went one strategic joint venture with AEG presents.

Frontier’s leadership team will consist of four members of the current leadership team, all of whom will be promoted to new roles within the company: Dion Brant as CEO, COO Susan Heymann, CMCO Reegan Stark and CCO Andrew Spencer.

The leadership team will report to Frontier Touring’s Board of Directors, consisting of Jay Marciano (Chairman and CEO, AEG Presents and COO, Office of the Chairman, AEG), Matt Gudinski (Chairman and CEO, Mushroom Group), Adam Wilkes (President and CEO) . , AEG Presents Asia Pacific) and Dion Brant (CEO, Frontier Touring). Adam Wilkes will assume the role of Frontier Touring Chairman.

Additionally, Adam Wilkes is transitioning to the role of Chairman of the Frontier Board in conjunction with his role as President and CEO, AEG Presents Asia Pacific, a position he has held since 2016.

Wilkes brings over two decades of experience in the Asia Pacific market to his new role on the Frontier Touring leadership team.

He leads AEG’s concert tour, sports and events development business – which spans 15 countries across Asia and the Pacific – and played a key role in establishing the joint venture between AEG Presents and Frontier Touring.

Elsewhere, Dion Brant will step into the role of CEO of Frontier Touring. Brant joined Frontier Touring and Mushroom Group as COO in 2013, working closely with Michael and Matt Gudinski.

He was instrumental in negotiating strategic partnerships with AEG Presents and Chugg Entertainment, helping to navigate the business through COVID leading up to his recent return to touring.

Susan Heymann transitions from her role as Managing Director of Chugg Entertainment to become COO of Frontier, overseeing artist relations and the company’s creative and content development.

With nearly 20 years in the touring business, Heymann will continue to serve as a promoter and oversee Chugg Entertainment’s tours and in her new role she will work closely with Frontier’s other joint venture partners and in-house promoter team – Michael Chugg, Gerard Schlaghecke and Sahara Herald – to grow Frontier’s live business.

After 19 years with Frontier Touring and the Mushroom Group, Reegan Stark joins the Frontier Executive Team as CMCO, responsible for all aspects of the Frontier brand, marketing, communications, digital and sponsorship.

Having joined Chugg Entertainment in 2017, Andrew Spencer will complete the Frontier Executive team as CCO with responsibility for business affairs, strategy and business development. In a dual role, Spencer will also work alongside the executive team of AEG Presents Asia.

The four will join a broader Frontier leadership team consisting of Matt Gudinski (Chairman and CEO, Mushroom Group), Michael Chugg (Executive Chairman, Chugg Entertainment), Gerard Schlaghecke (Senior Promoter, Frontier Touring), Adams Wilkes (Chairman, Frontier Touring ) consists ; President and CEO, AEG Presents Asia Pacific) and Marshall Nu (COO, AEG Asia).


Frontier says the next 12 months will be the best ever for its 50-plus employees in Australia and New Zealand.

In addition to Sheeran and Foo Fighters, there will be dates in 2022/23 with Billie Eilish, Nick Cave and Warren Ellis, Justin Bieber, Midnight Oil, Paul Kelly, Tame Impala, Wallows, Courtney Barnett, Leon Bridges, Tyler, The Creator, The Killers, Robbie Williams, Lorde and many more.

“I couldn’t be happier to announce our new Frontier Executive team. The Mushroom Group is built on our amazing people who we have always valued first and foremost.”

Matthew Gudinski

Matt Gudinski said, “I couldn’t be happier to announce our new Frontier Executive team. The Mushroom Group is built on our amazing people, whom we have always valued first and foremost.

“I am thrilled that the advancement of Frontier will be led by four incredibly dedicated, experienced and strong leaders in Dion, Reegan, Susan and Spence, who will work closely with myself, Adam and the AEG Presents team.

“Frontier was founded on strong relationships, an artistic approach and a never-ending passion for music, and I know Dad’s legacy and Frontier’s future are in safe hands. Exciting times lie ahead for the company.”

“Michael Gudinski was a man of infinite passion, energy and creativity, with an innate sense of business, and it was clear that no one could replace him.”

Jay Marciano

Marciano added: “Michael Gudinski was a man of endless passion, energy and creativity, with an innate sense of business, and it was clear that no one could replace him.

“All of us who have worked together on this new structure were bound by the same sense of duty: we are committed to properly and thoroughly guiding Michael’s vision for the future of Frontier.”

“Frontier Touring has an incredible team of some of the most talented people in our business.”

Adam Wilkes

Adam Wilkes said: “Frontier Touring has an incredible team of some of the most talented people in our business. I know that given the circumstances we would have preferred not to have had to make this announcement, but everyone who knew and loved Michael also knows what his company and continued success meant to him, and we’re proud to say that with Matt to work together. Dion and the wider team to implement Michael’s vision for the future.

“Our mission is to maintain Frontier’s dominance as the market leader and we see bright horizons for the live events business.

“Additionally, AEG Presents’ expanded partnership with Frontier, combined with its presence across APAC, gives us the opportunity to more closely align our businesses in Australia, New Zealand and Asia.”

“For Frontier, the future is not about an individual or a leader, it’s about our entire team working hard to build Frontier’s reputation as one of the most respected concert promoters in the world.”

Dion Brant

Brant added, “You can’t replace a one-time icon like Michael Gudinski, but you can understand and stay true to the values ​​that made him the best.

“For Frontier, the future is not about an individual or a leader, but about our entire team working hard to build Frontier’s reputation as one of the most respected concert promoters in the world.

“I look forward to leading the company out of COVID and ensuring we continue to provide artists and fans with the excellent service and care that honored Michael and made Frontier the company we are today.”

“It has been three years since Chugg Entertainment teamed up with Frontier and in that time so much has changed that we have faced challenges and losses that we never planned and could never have imagined.”

Susan Heyman

Susan Heymann said: “Three years have passed since then Chugg Entertainment has partnered with Frontier and in that time so much has changed, we have faced challenges and losses that we could never have planned or ever imagined.

“But through all of that, some things have never changed. We remain focused on the same core values ​​that Michael Gudinski and Michael Chugg built their businesses on and the ideals that brought them back together. Artists and fans, first.

“While we can never replace Michael Gudinski, we are evolving as a collective that shares his passion and principles and will continue to grow the Frontier Touring business to honor his legacy.”


Today’s news follows last week’s announcement Universal music group‘s Division of Virgin Music Label & Artist Services (VLMAS). has entered into a worldwide partnership with Mushroom, Australia’s largest independent label group, to support and distribute Mushroom artists’ releases worldwide outside of Australia and New Zealand.music business worldwide

https://www.musicbusinessworldwide.com/mushroom-group-and-aeg-presents-unveil-new-leadership-structure-for-frontier-touring/ Mushroom Group and AEG Presents announce new leadership structure for Frontier Touring

Fry Electronics Team

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