Volta, the next-generation music technology and XR (extended reality) company, has closed its first round of funding and has received backing from key players in the music and technology industries.
Volta is a free, self-service XR authoring platform that enables creators to build and broadcast Metaverse-achieving immersive experiences to an audience. Volta allows live streaming artists to use any audio source (desktop audio output, midi controller, metadata, DAWS like Ableton Live or Logic Pro, etc.) to automate various visual effects of the world, in sync with their music in real time – the first initiative of this kind.
About the vision behind Volta, CEO Alex Kane Shares:
“At Volta, we believe that no one has really gotten the point of extended reality entertainment. This will only happen if enough artists have access to the tools. If a brush cost $500,000, an artist would tweak their art to be about the money rather than the artistic expression – we want to democratize these new tools so that augmented reality as an entertainment medium has true artistic value.”
Key figures in the technology and music sectors have recognized the company’s advances in these areas and its potential to develop and nurture current and future generations of musicians and artists. Investors from this first round of funding include Pixelynx (Joel Zimmerman, aka Deadmau5, & Richie Hawtin), Christopher Leacock (Jillionaire/Major Lazer), Techstars Music, Boost Capital, 7percent Ventures, Dave Wu (Maveron), Fores VC, Acequia Capital , Robb McDaniels (CEO of Beatport), Dave Edwards (Senior VP of Audiomack), Supernode Global, Electric Feel Ventures by Austin Rosen and Courtney Stewart (right hand).
Andrew J Scott, the founding partner of 7percent Ventures, said: “Mixed reality, the collision of VR, AR and the real world, opens up a whole new realm for artists, DJs and other creative people. Volta’s platform enables anyone to create powerful eXtended Reality performances and anyone can experience them, whether in the metaverse, in person, or on your mobile phone. XR is the future and Alex and his team are leading the way.”
The innovative company got its legs through the industry-defining Techstars Music program, based in Los Angeles. The company gained early support and partnerships with key industry players.
In December, Volta was named to TIME Magazine’s prestigious list of the 100 Best Inventions of 2021. Last fall, they teamed up with online music marketplace Beatport and live music session broadcaster Boiler Room for official live-streamed performances. The company also worked closely with British singer/producer Imogen Heap to shoot, record, render and stream her new music video live in real time. Every take of the shoot was streamed live, and between takes, fans were able to give their opinion on which effects they more or less wanted to see. The final video that emerged was a collaborative effort between Volta, the artist, and the fans.
“We are excited about what Volta is building and the unprecedented access it is giving artists and creators across the board. Great artists can afford the production costs associated with building a virtual performance space, but it is prohibitively expensive for anyone without significant financial support. Introducing a tool that saves hundreds of thousands of dollars per use is a game changer for us. As an early adopter of new technologies, I am fully committed to Volta and look forward to adding this tool to my arsenal,” he said Joel Zimmerman aka Deadmau5, co-founder of Pixelynx.
Volta continues to demonstrate its commitment to the democratization of extended reality experiences. Their goal is to create viable revenue streams for artists who would otherwise be barred from engaging on new platforms due to a lack of resources or experience. The introduction of world-building functionality greatly expands the capacity of creators to create a custom world and artistic experience built from the ground up around the performer, with little to no experience required. Developers can choose from a variety of Lego-like 3D assets, wrap any 2D media and other modification options around them, and drop them into their space to create a unique performance environment.
Stay tuned for more from Volta coming soon.
https://techround.co.uk/news/music-tech-and-xr-company-volta-closes-major-initial-funding-round/?utm_source=rss&utm_medium=rss&utm_campaign=music-tech-and-xr-company-volta-closes-major-initial-funding-round Music Tech and XR Company Volta close major first round of funding