Named Britain’s cheapest supermarket in February – and it’s not discounter Aldi

German grocer Lidl took the top spot, beating Aldi by just 62p. Meanwhile, the most expensive supermarket charged £9.50 more for an equivalent basket

Over a month, 23 branded and private label products were compared

Lidl was the cheapest supermarket in February, according to a recent analysis that compares the cost of an average grocery list.

The monthly price test by which? compared the cost of 23 essential goods including own brands and items like Hovis Bread over the course of 28 days – to reveal this month’s cheapest grocer.

It turned out that Lidl shoppers paid an average of £24.21.

It beat rival discounter Aldi by just 62p. The most expensive now Supermarket was £9.50 more expensive than Lidl for an equivalent shopping basket.

Among the groceries with some of the biggest price differences were tea bags from PG Tips, which showed a £1.52 difference between Lidl and Lidl Waitroseand own-brand seedless grapes, which had a difference of £1.41.

Ryan McDonnell, Lidl Chief Executive, said: “We are very proud that more and more customers are buying from Lidl.

In the price comparison, both core items of the own brand and branded items were considered


Ealing Gazette & Guide)

“This belief is at the heart of everything we do, whether it’s keeping prices low or making our offering as accessible as possible by opening new stores

“And it’s clear that shoppers still want and value that in-store experience, despite the impact the pandemic has had on shopping habits.

“We opened 13 new stores in February alone and our expansion plans are progressing rapidly. As households cope with the rising cost of living, it is our absolute promise that we will continue to offer them the best value for money on the market.”

Cheapest supermarkets in February – ranking

  • Lidl – £24.21
  • Aldi – £24.83
  • Asda – £27.35
  • Tesco – £27.4
  • Sainsbury’s – £27.68
  • Morrisons – £29.19
  • Okado – £31.28
  • Waitrose – £33.71

Food prices rise near record levels amid cost-of-living crisis, new data shows.

Kantar, which charts the prices, said Inflation was 4.3% in Februarywith prices for great-tasting snacks, fresh beef and cat food rising the fastest, while the cost of bacon, beer, lager and spirits fell.

Sales in the 12 weeks ended Feb. 20 fell 3.7% compared to the same period last year, but the data research group said that was mainly due to harsh comparisons to 2021, when the country was in lockdown.

Supermarket sales remain 8.4% above pre-pandemic levels, Kantar added, despite a shift towards eating out, and there has been growth in on-the-go dining as employees returned to offices.

Financial constraints are forcing households to think twice about every expense


SOPA Images/LightRocket via Getty Images)

Fraser McKevitt, Head of Retail and Consumer Insight at Kantar, said: “Apart from the start of the pandemic when we saw grocers trim promotional offers to maintain availability, this is the fastest inflation rate we’ve seen since September 2013.

“Add to this the ongoing pressure in the supply chain and the potential impact of the conflict in Ukraine will continue to drive up the prices paid by consumers.

“In terms of understanding how buyers are reacting, it’s a complex picture for the market this month.

“Households spent an average of £26.07 less in supermarkets in February and store brand sales outperformed branded brands for the first time in three months.”

He added: “It’s important to point out that the drop in monthly spend isn’t just down to savvy budgeting.

“With the formal end of Covid restrictions in England, more of us are now eating on the go, buying sandwiches, salads and snacks on our lunch breaks and enjoying meals with friends and family. That means we buy less food and drink to take home.”

Discount supermarkets, including Aldi and Lidl, have seen the strongest growth – in part because they don’t have online services and are benefiting from shoppers returning to stores with greater confidence.

Around 1.3 million more customers went to Aldi and an additional million to Lidl compared to 2021, Kantar added.

In comparison, 835,000 fewer shoppers bought groceries online in the last four weeks, with digital sales now accounting for 13.3% of all grocery spend — a 2.1 percentage point drop.

The drop could have been bigger, but last month’s storms Dudley and Eunice had a significant impact on outings, with nearly seven million fewer shopping trips being made in the week ending February 20.

Tesco expanded its reach as the UK’s largest supermarket, increasing its market share from 27.4% to 27.7% over the period.

Sainsbury’s, Asda, Morrisons, Co-op and Iceland all lost market share and sales year-on-year, while Aldi and Lidl posted the strongest growth, both with sales up 3.3% in the 12 weeks to February 20 compared at the same recorded period in 2021.

Continue reading

Continue reading Named Britain's cheapest supermarket in February - and it's not discounter Aldi

Fry Electronics Team

Fry is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – The content will be deleted within 24 hours.

Related Articles

Back to top button