Launched as a part of its autumn marketing campaign Re-Introduce Your self, American retailer Neiman Marcus has partnered with Hypebeast on a shoppable, digital showroom that includes a spread of unique footwear from eleven luxurious manufacturers.
Guests can click on via the laboratory-like exhibit to a profile of the chosen shoe, the place info on the design particulars, supplies and particular options is displayed, in addition to a QR code that takes you straight to the product web page in your cellphone. The retailer and streetwear platform got here collectively to create the e-commerce expertise as a strategy to rework distant procuring, moreover working alongside their supplementary marketing campaign collaboration.
Eleven manufacturers are included within the showroom, every designing one-of-a-kind types unique to the retailer, together with Alexander McQueen, Balenciaga, Balmain, Christian Louboutin, Dolce & Gabbana, Givenchy, Maison Margiela, Moncler, Off-White, Versace and Giuseppe Zanotti.
“We’re experiencing extraordinary development in our luxurious enterprise total, with males’s as one of many standout classes and Neiman Marcus continues to deal with creating magic for its clients with one-of-a-kind experiences and merchandise,” mentioned Lana Todorovich, president and chief merchandising officer of Neiman Marcus, in an announcement.
She continued: “This chance is each modern and thrilling for Neiman Marcus and Hypebeast – it’s allowed us to reimagine what the way forward for e-commerce appears to be like like whereas bringing the very best of each worlds collectively and providing entry to our prime luxurious manufacturers who particularly created unique shoe types for our clients.”
Launching via the Hypebeast platform, the eleven out there types had been additionally launched concurrently via the Neiman Marcus web site and bodily shops. Associated content material was additional rolled out via each of the businesses social media channels as a strategy to attain the related client.
“On-line luxurious retail continues to develop and our clients are searching for retail theatre outdoors of conventional retail interplay,” added Todorovich. “As this area evolves, so does our bigger technique as a multi-channel luxurious retailer to offer essentially the most distinctive and fascinating expertise in our bodily, digital and distant promoting environments. We’re excited to work with Hypebeast as a forward-thinking companion to discover the way forward for built-in luxurious retail at Neiman Marcus.”
https://fashionunited.com/en/information/style/neiman-marcus-and-hypebeast-collaborate-on-virtual-sneaker-showroom/2021092142241 | Neiman Marcus and Hypebeast collaborate on digital sneaker showroom