Netflix announces the start date for a cheaper £4.99 plan – but you’ll have to watch ads

NETFLIX on Thursday announced the launch date of its cheapest tier ever as the cost-of-living crisis hits millions around the world.

The new ad-supported payment plan costs £4.99 per month in the UK and will be available from November 3rd.

Netflix launches its cheapest tier yet on November 3rd


Netflix launches its cheapest tier yet on November 3rdPhoto credit: Getty

To make up for lost revenue, commercials between 15 and 30 seconds long are played before and during series and films.

It marks a marked departure from Netflix’s year-long commitment to run its service ad-free.

Basic, currently the cheapest Netflix plan, costs £6.99/$9.99 per month and allows users to stream in standard definition on one device.

The new Basic With Ads tier is rolling out in 12 countries including Australia, Brazil, Canada, France, the UK and the US.

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“Basic with Adverts is everything people love about Netflix, at a lower price, with a few ads in between,” says Netflix’s Greg Peters said.

The new plan, which Netflix first teased in April, offers most of the features of its basic plan, but with a few minor differences.

Customers can stream in HD resolution (720p) on up to one device at a time. Basic also upgrades to 720p resolution.

An average of four to five minutes of video advertising is played every hour. Netflix said it will avoid playing the same ad too many times.

A handful of movies and TV series aren’t available on the new plan due to licensing restrictions.

There will also be no way to download movies and series on Basic with ads.

Customers can sign up for Basic With Adverts from November 3rd at 4pm UK time (12pm EST).

To sign up, visit and register with your email address, date of birth and gender to get started.

If you have an account, log into Netflix in a browser and hover your mouse over the profile icon in the top-right corner of your screen.

click Account > change plan > Simply with advertising.

Netflix charges up to £15.99/$19.99 per month for a subscription and currently doesn’t show ads alongside its content.

The streaming giant is exploring new ways to attract subscribers amid fierce competition from rivals like Disney+ and Amazon Prime.

Around 970,000 viewers left the streaming giant between April and July after a massive churn earlier in the year.

People are canceling their subscriptions as the cost of living plummets and inflation soars.

In addition to the new, cheaper payment tier, bosses have several big plans to bring their bank balance back to its former glory.

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A crackdown on accounts shared outside of their household has already begun, leaving people paying extra if they get caught.

So far, it’s only being tested in five countries, including Argentina, El Salvador, Guatemala, Honduras and the Dominican Republic.

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