NETFLIX today launches its cheapest subscription tier ever as the cost of living crisis impacts millions of people around the world.
The new ad-supported payment plan costs £4.99 a month in the UK and launches this afternoon.
For viewers of the new subscription, commercials between 15 and 30 seconds long are played before and during series and films.
It marks a marked departure from Netflix’s year-long commitment to run its service ad-free.
Basic, currently the cheapest Netflix plan, costs £6.99/$9.99 per month and allows users to stream in standard definition on one device.
The new Basic With Ads tier is rolling out in 12 countries including Australia, Brazil, Canada, France, the UK and the US.
“Basic with Adverts is everything people love about Netflix, at a lower price, with a few ads in between,” says Netflix’s Greg Peters said.
The new plan, which Netflix first teased in April, offers most of the features of its basic plan, but with a few minor differences.
Customers can stream in HD resolution (720p) on up to one device at a time. Basic also upgrades to 720p resolution.
An average of four to five minutes of video advertising is played every hour. Netflix said it will avoid playing the same ad too many times.
A handful of movies and TV series aren’t available on the new plan due to licensing restrictions.
There is also no option to download movies and series on Basic with ads.
UK customers can sign up for Basic With Adverts from 4pm today.
To sign up, visit netflix.com and register with your email address, date of birth and gender to get started.
If you have an account, log into Netflix in a browser and hover your mouse over the profile icon in the top-right corner of your screen.
click Account > change plan > Simply with advertising.
Netflix charges up to £15.99/$19.99 per month for a subscription and currently doesn’t show ads alongside its content.
The streaming giant is exploring new ways to attract subscribers amid fierce competition from rivals like Disney+ and Amazon Prime.
Around 970,000 viewers left the streaming giant between April and July following a mass exodus earlier in the year.
People are canceling their subscriptions as the cost of living plummets and inflation soars.
In addition to the new, cheaper payment tier, bosses have several big plans to bring their bank balance back to its former glory.
A crackdown on accounts shared outside of their household has already begun, leaving people paying extra if they get caught.
So far, it’s only being tested in five countries, including Argentina, El Salvador, Guatemala, Honduras and the Dominican Republic.
The best tips and hacks for phones and gadgets
Looking for tips and hacks for your phone? Want to find these secret features in social media apps? We’ve got you covered…
Get the latest news about WhatsApp, Instagram, Facebook and other tech gadgets here.
We pay for your stories! Do you have a story for The Sun Online Tech & Science Team? Email us at firstname.lastname@example.org
https://www.thesun.ie/tech/9668813/netflix-basic-with-ads-plan-how-to-sign-up/ Netflix launches cheaper plan for £4.99 TODAY – how to sign up