New poll reveals worst and best UK supermarkets for deals and savings

A study by an online supermarket looked at some of the UK’s most complaining supermarkets for deals and savings. The store in question is one of the most popular supermarkets in the country

A survey reveals what people in the UK complain about most about supermarkets.

Online supermarket Britsuperstore looked at TrustPilot data from 10 of the UK’s largest supermarkets, specifically looking at how people felt about deals and savings.

One of the “Big Four” is unfortunately at the top of the list based on reviews as of January 1, 2022.

Choosing the right supermarket is particularly important at the moment as people are looking for top deals to save money at a tight time for Brits in a cost of living crisis.

Richard Price, director of Britsuperstore – a competing store that conducted the survey – suggested online shopping could be a way for Brits to avoid lamented deals and savings.

He said, “Online shopping is usually an easier, more time-conscious and cheaper way to shop.”

Which is the worst UK supermarket for deals and savings?

According to data collected in the survey, Morrisons is the UK’s most complained about supermarket when it comes to deals and savings.

The shop scored 97% negative reviews on the platform, topping the stack of most-complained supermarkets on TrustPilot in that particular category.

The Grocery Gazette then revealed that 52% of reviews across all UK supermarkets point to money as a problem when shopping, while complaints of price increases appeared in 19% of reviews and inflation in 15% of reviews.

The news will not be welcome in what may be seen as a good week for Morrisons, as it emerged victorious in a bitter battle with Asda to buy dying chain McColl’s.

Morrisons was contacted for comment.

The purchase of the stores saved 1,100 stores and the pensions and jobs of around 16,000 people.

Pricewaterhouse Coopers (PwC) has been appointed administrator of the sale.

Rob Lewis, Co-Administrator and Partner at PwC, said: “This agreement not only safeguards thousands of jobs, but gives trustees of the group’s pension plans a platform to enter into agreements that protect the pension rights of so many people. All in all a really positive result.”

Which are the UK’s least complained supermarkets?

According to Britsuperstore’s survey, Aldi was the least complained supermarket in the UK for deals and savings.

The German supermarket had only 77.17% negative reviews from customers.

Meanwhile, after Morrisons Co-op, Asda and M&S were some of the most complained about deals and savings stores.

Co-op scored 96.67% negative ratings, followed by Asda with 96.21% and 96.15% for M&S

Island and Tesco scored 87.67% and 81.67% respectively, while Lidl, Sainsbury’s and Waitrose had 91.18%, 88.57% and 87.95% negative ratings.