New report finds the average drinker in Ireland consumed the equivalent of 235 cans of beer last year

Last year, the average drinker in Ireland drank the equivalent of 235 cans of beer – or 444 cans per household.

This is according to Alcohol Action Ireland’s latest Alcohol Market Review, which examines the scale of alcohol consumption and the financial benefits being achieved by a “small group of monopolistic national and international alcohol producers”.

The report states that 11 bottles of spirits (37.5% ABV, 70cl) per drinker, or 21 bottles per household, were also consumed in the past year.

And it was calculated that there were 39 bottles of wine (12.5 percent alcohol, 75cl) per drinker, or 74 bottles per household, and 35 cans of cider (4.5 percent alcohol, 500ml) per drinker, or 66 cans per household.

Alcohol Action Ireland, an independent advocate for reducing alcohol harm, said the review lifts market revenues of £5.5bn

The organization said Ireland’s alcohol industry spent an estimated €116 million on advertising last year, which it says “cost our society” an estimated €1.9 billion in health-related alcohol costs, or 11 per cent of the total health budget.

The Chair of Alcohol Action Ireland, Professor Dr. Frank Murray said Ireland is paying a “huge human and economic price for its persistently high alcohol consumption”.

“While some progress has been made in introducing sound alcohol testing, much more needs to be done,” he said.

“Our goal is for future governments to recognize, as has happened with tobacco and road safety in the past, that greater strategic coherence must be brought to public health alcohol policies and spending, and that this will go hand in hand with better access on timely alcohol services, can be achieved if an alcohol bureau is established with adequate resources to coordinate such ambitions.”

According to Alcohol Action, the review also shows “how little” earmarked funds are being made available for much-needed specific alcohol interventions, programs or services, and indicates that there is a “significant gap” between treatment demand and actual delivery. New report finds the average drinker in Ireland consumed the equivalent of 235 cans of beer last year

Fry Electronics Team

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