Newcastle draft in sports performance expert Sir Dave Brailsford

Newcastle have brought in sport performance expert Sir Dave Brailsford to address their squad ahead of the new Premier League season.

Brailsford, who has fueled the rise of British cycling on track and road with his focus on marginal progress, shared his thoughts with the Magpies’ coaching staff and players during their pre-season training camp in Lisbon on Sunday night.

Head coach Eddie Howe told the club’s official website: “I have long known of Sir Dave’s approach and incredible achievements at the highest level of sport and was delighted to finally meet him.

“He has overseen so much success in specific disciplines, but his principles are applicable to any sporting environment.

“It was great for him to spend some time with the group, sharing his insights and encouraging thought and discussion as we move towards the new season.”

The Newcastle sporting director, a long-time friend and collaborator of Brailsford, added: “I’ve known Sir Dave for a number of years, work in different sports and he’s without a doubt the best in world sport when it comes to creating a high-performance culture and that to convert into profit.

“There were some brilliant messages for all of us and it was great to win him at this point in the pre-season.”

Former Team Sky boss Brailsford is currently sporting director at INEOS and has worked with the New Zealand All Blacks, OGC Nice, Mercedes-AMG Petronas F1 Team, INEOS Grenadiers cycling team, INEOS Britannia sailing team and elite runner Eliud Kipchoge .

Newcastle meet Portuguese club Benfica at the Estadio da Luz on Tuesday night before Serie A Atalanta enter St James’ Park on Friday night and La Liga side Athletic Bilbao the next day ahead of their opener against newly promoted Nottingham Forest.

Goalkeeper Nick Pope and defenders Matt Targett and Sven Botman have been added to the squad but the club continue their efforts to recruit attacking reinforcements with Paris St Germain’s Julian Draxler most recently linked with a move to Tyneside after a frustrating break is brought weeks.

https://www.independent.co.uk/sport/football/dave-brailsford-eddie-howe-portugal-premier-league-lisbon-b2130826.html Newcastle draft in sports performance expert Sir Dave Brailsford

Fry Electronics Team

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