OFCOM will not follow up on complaints about the eighth series of Love Island stating: “Negative behavior at the villa was not shown in a positive light”.
The broadcast watchdog revealed it had received 7,482 complaints about the ITV dating show over the eight weeks, some of which related to “alleged misogynistic and bullying behaviour” by some male contestants.
Other complaints focused on “alleged misogyny, emotional abuse and coercive control” by the male contestants.
The most complaints – 2,626 – concerned an episode that aired on July 17. Of these, 2,600 related to perceived misogynist behavior.
During the episode, the contestants had a movie night during which they were shown video clips of antics that occurred when the couples were seduced by newcomers to the mansion.
The episode got particularly heated when Rottingdean’s Luca Bish expressed his frustration after claiming one of the clips showed his partner Gemma Owen flirting with new boy Billy Brown.
In another episode, which aired on July 19, the islanders took part in a “Snog, Marry, Pie” challenge where they revealed who they would kiss, marry or smack in the face with a cream pie.
During the episode, dancer and model Tasha Ghouri was in tears at comments from Dami Hope and Bish before they smashed a pie in her face.
Ofcom said it had received 1,497 complaints relating to that episode over “alleged bullying among contestants and raised ongoing concerns about behavior by the male contestants, which they viewed as misogynistic”.
An Ofcom spokesman said: “We have carefully investigated complaints about this series on a range of subjects, including alleged misogynistic and bullying behaviour.
“We know that emotionally charged or confrontational scenes can upset some viewers. But from our point of view, negative behavior in the villa was not put in a positive light.
“Viewers saw other islanders condemning the behavior and offering advice and support, as well as scenes where apologies were made.
“We also considered that the format of this reality show is well established and viewers would expect to see the ups and downs as couples’ relationships are tested.”
Last month, during a media briefing on ITV’s preliminary financial results, ITV boss Kevin Lygo said the channel plans to “put together and review” the popular dating series.
Lygo, chief executive for media and entertainment at ITV, said: “Getting five million people to watch a show at 9pm every night is extraordinary in the modern era, so something is being done right.
“But you’re right, we always have to improve and work on what we’ve been doing. But we are very happy with how things have gone so far.”
ITV has been contacted for comment.
https://www.theargus.co.uk/news/20847401.ofcom-will-not-pursue-love-island-complaints/?ref=rss Ofcom will not investigate Love Island complaints