Online gaming in Ireland is worth €536 million and male-dominated, survey shows

Irish men spend €278 a year on online gambling, compared to just €84 for women, according to a new survey.

The survey of over 1,000 adults, conducted by Censuswide on behalf of Pure Telecom, found that Ireland’s online gaming spending reached €536m in 2022, although this sometimes included the purchase of a game for a child.

Just over three-quarters of the adult population (77 percent) play some type of online game, according to the survey, with puzzle games like Wordle being the most popular.

A third of Ireland’s adult population has started playing online games in the past 12 months, the research finds, while more than half of Irish adults who play games say they do so to ‘reduce stress’ .

Those who took the survey typically spend 70 minutes a day playing online games.

Male gamers typically spend 35 minutes more each day than female gamers, while gamers under the age of 23 play an average of one hour and 40 minutes a day.

According to research by Pure Telecom, these so-called “Gen Z” gamers spent an average of €354 on online gaming over the course of the year. In contrast, the average annual spend for gamers over 55 was just €12, while three-quarters of this older demographic spent no money at all.

The survey calculated spending to purchase consoles, new games, in-game purchases, and anything spent or donated on someone else’s behalf, such as donations. B. a child to include.

Almost half of the gamers surveyed said they play puzzle games, while two in four play Wordle and other similar games. A quarter of respondents said they play action games, while 20 percent play sports games. Less popular games include shooter games, battle royale games like Fortnite, and massively multiplayer online role-playing games.

“The online gambling industry is booming in Ireland and will continue to grow in popularity,” said Paul Connell, CEO of Pure Telecom, which commissioned the survey.

“Our research shows that puzzle games are the most popular among gamers. This is no surprise as they are fun and accessible right at our fingertips and often for free.

“Game culture has exploded in recent years as it allows people of all ages and demographics to unwind, challenge themselves and connect with friends and family.

“With technological advances in areas such as high-speed fixed broadband and mobile devices, more and more adults in Ireland are having access to online gaming.” Online gaming in Ireland is worth €536 million and male-dominated, survey shows

Fry Electronics Team

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