Top producer Ovy on the Drums was candid in a recent interview with Advertising panel, in which he shares how he became a producer of Karol G.
Their latest collaborative effort, “Provenza”, backed by the afro-house beat, is currently at #4 on the Hot Latin Songs chart (July 9), and is a testament to the cam. results of both Karol and Ovy in thinking through and experimenting with genres other than reggaeton.
“It’s not too long from production to release date. It happened very quickly. I would classify ‘Provenza’ as an afro house, something like that. It’s something I’ve never done in my career,” he said of the song released in April.
The chart-topping success of “Provenza” came after Ovy’s other hit hit he produced for Becky G, “MAMIII,” which featured Karol. “Before sending it to Becky G, I showed it to Karol. I always show her all my songs – I like her opinion so I gave her a preview,” explains Ovy. “She loved it. And she thought it was a perfect fit for Becky. Then when I was in the studio with Becky G, she asked when there would be a collaboration between both Gs. I thought ‘ MAMIII’ would be the perfect opportunity.”
Ovy (born Daniel Echavarria Oviedo) also talked about the partnership he just signed with Warner Music Latina, which aims to take his music career to “a higher level of expansion”, according to the company. The deal will focus on Ovy as a producer and artist. “Having an album as a producer has always been a dream. And now it has become a reality,” he said. “[Now] Ovy on the Drums will be the producer/artist. For example, Ovy on the Drums features Karol G. The focus now is on both of me.”
In his conversation with Billboards, Ovy also talks about his humble beginnings, how his sound has evolved, and why it’s important for him to come from Medellín and bring his sound around the world. Check out the interview above and continue until the end of the flash quiz game with Ovy on the Drums.
https://www.billboard.com/music/latin/ovy-on-the-drums-talks-provenza-karol-g-interview-1235112504/ Ovy on the Drums Talks Making ‘Provenza’ With Karol G: Watch – Billboard