Oxford named UK’s best city – based on friendliness, good deeds and community spirit

More than two-thirds of Oxford residents said their city excelled at being sociable – while Belfast, in second place, was seen as nearly half helpful.

Loading video

Video not available

BabyBel: Oxford voted UK’s kindest city based on friendliness

Oxford was named the best city in the UK, according to a study.

A national poll of 2,000 adults asked them to rate their hometown when it comes to friendliness, good deeds and community spirit, with the university city at the top.

Just over two-thirds of Oxoni residents also find the city excellent at sociability, while more than half consider the city charitable and supportive.

Belfast, which ranks second on the list, is seen by 42 per cent of its residents as helpful, while half of those from third-placed Brighton feel their hometown is very welcoming.

Commissioned by Babybel, the research is part of a broader campaign in partnership with Comic Relief, which promotes everyday heroism and small acts of kindness.

Oxford was named the kindest city in the UK based on friendliness and good deeds


Jonathan McManus / Getty Images)

TV personalities Sam Thompson and Pete Wicks have taken to the streets of Oxford to better understand its inhabitants and find out if it really lives up to its name.

This Red Nose Day, the French cheese brand is celebrating small gestures, by sharing fun and inspiring ways to raise money for charity, in addition to donating 5p from each pack.

A Babybel spokesperson said: “It is really exciting to find out which city has officially been crowned the best.

“Also, how countries rate their homeland for attributes like help and charity.

“It’s lovely to know that these are still abundant in communities across the UK.”

Across the UK, a stranger opening a door (28%), being told “good morning” on the street (27%) and a neighbor picking up a parcel when they are not at home (26%) are acts of kindness that are common to people. in their homeland.

The study also found that almost half (44%) of adults would not want to live anywhere other than their home country, with 32% choosing to live where they do because of the goodness of it.

Nearly three in ten regularly visit other cities and think they don’t seem as “kind and caring” as theirs.

It emerges that the average adult performs two acts of kindness a day, with two-thirds feeling happy when they’ve done their part.

One of the top acts of friendliness is when neighbors greet each other on the street


Chris J Ratcliffe / Getty Images)

For 43%, the main motivation for being kind is because it makes them feel good, while nearly half believe it helps society at large and everyone should do it.

And nearly four in ten feel the need to help others more vulnerable than themselves.

A quarter see their mother as a hero, while 23% see their father and partner as heroic figures in their lives.

Research conducted through OnePoll also revealed the top traits a hero should possess – including altruism (41%), kindness (41%) and courage (40%).

A Babybel spokesperson added: “The term ‘hero’ is often used to refer to someone who has accomplished something on a substantial scale – but the pandemic has caused us to re-evaluate this and appreciate the contributions. Daily heroic actions happen all around us.

“Through selfless acts, community spirit and small acts of kindness, we can all find our way to becoming heroes.”

To date, Babybel has raised more than £1.5 million for Comic Relief – to find out how you can get involved, visit this.


  1. Oxford
  2. Belfast
  3. Brighton
  4. Glasgow
  5. Edinburgh
  6. Liverpool
  7. Newcastle
  8. Cambridge
  9. Birmingham
  10. Norwich


  1. Altruism
  2. Goodness
  3. Courage
  4. Brave
  5. Sacrifice yourself
  6. honest
  7. Ethical integrity
  8. Useful
  9. Generous
  10. Inspiring
  11. Charity
  12. Determination
  13. Strength
  14. Guard
  15. Conviction, conviction, judgment

Read more

Read more Oxford named UK's best city - based on friendliness, good deeds and community spirit

Fry Electronics Team

Fry is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – The content will be deleted within 24 hours.

Related Articles

Back to top button