Paramount’s new Star Trek NFTs completely miss the point of Star Trek

Paramount Launches Its NFT Marketplace / Metaverse / Pesky Marketing Stunt Fans are already angry about it with non-fungible Star Trek tokens (or NFTs).

Paramount mimics what has worked for large NFT projects in the past; The Star Trek NFTs will represent “algorithmically generated starships” and can be purchased at the affordable price of $250 per pack. Incidentally, packs contain a single ship – which only looks like the Enterprise with about an 11 percent chance. You can (but absolutely not) guarantee that you’ll get a cool ship by buying the “Admiral Pack” instead of the “Captain Pack”, but you can only get these if you shell out a Recur Pass – a different one NFT, which costs at least $290.


Pictured: definitely no predatory gambling tactics.
Image: Outstanding

The ships will be stored in what Paramount calls the “Star Trek Continuum,” which the company describes as “an experience center that will house this first and all future seasons of Star Trek NFTs.” These “future seasons” will include gathering crew members and vaguely unspecified missions as per Paramount’s roadmap.

In regards to what this “metaverse” or experiences will actually look like, Paramount’s press release is full of words that basically add up to a hand gesture: “Recur and Paramount are creating a roadmap of real-life benefits through the framework of this.” Through our multi-year partnership, Continuum owners will have access to exclusive perks, events, and content that expand the value of NFTs digitally and in real life.”

This isn’t the first time we’ve seen Star Trek NFTs. The brand was added to the blockchain in the form of digital Funko Pops and licensed offerings on other platforms. And as my colleagues Chaim Gartenberg and Adi Robertson have pointed out, it feels like a slap in the face every time it happens star trek is actually About. (I’m sure it’s just coincidence that every video essayist describing “luxurious automated space communism” after scarcity uses star trek pictures to describe it.)

This time, however, Paramount is going all out. It just portrays Star Trek Continuum as the beginning of and threatens…er, promises that it’ll add next Nickelodeon and Paramount Pictures franchises. Yes, that means we could see SpongeBob NFTs next. And yes, I think that means that in adulthood I’ve gotten to the point where I see my childhood being plundered. Paramount’s new Star Trek NFTs completely miss the point of Star Trek

Fry Electronics Team

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