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Patrick Moxey forms a label group and forms a global strategic alliance with Warner for Helix and Payday Records

Patrick Moxey has formed a new label group and signed a “global strategic alliance” with Warner Recorded Music for two major record labels.

The agreement, which includes Payday Records and the newly created Helix Records, will see Warner Recorded Music handle global digital distribution through its independent services arm, ADA Worldwide, and includes the option for the parties to co-sign new repertoire.

This news follows the recent announcement that the group’s music publishing division ultra music publication made an alliance with Warner Music Group‘S Warner Chappell music.

Helix Records, the group’s new flagship electronic dance music label, which officially unveiled this week at Miami Music Week, has already signed several high-profile new artists.

These include electronic duo Snakehips, British-Australian band AR/CO, legendary house DJ/producer Marshall Jefferson and tech house maven DJ Susan.

Helix and Payday Records have offices in LA, New York and London with a team of 36 covering marketing and promotions in Canada, Sweden, Germany, France and Australia.

This includes a dedicated sync team in each of these offices.

Both Helix and Payday say they will work closely with Warner Recorded Music and ADA going forward to maximize audience reach and commercial opportunities.

This new alliance also allows Helix, Payday and non-US Warner Music territories to cross-license music and “opens the door to creative collaborations” between Helix and artists on the Warner Music roster, according to Warner.

Legendary hip hop and R&B label Payday Records, which celebrates its 30th anniversary this year, is one of the longest-standing independent hip hop and R&B labels in the world and has helped launch the careers of artists such as Jay-Z and Yasiin Bey fka Mos to launch Def (via his first group UTD), Showbiz & AG and Jeru the Damaja.

Founded in 1992 by Patrick Moxey, the label has also released records by DJ Premier, 2 Chainz, A$AP Ferg and others.

Today’s announcement follows the news in January Sony music group Bought full ownership of legendary dance music label Ultra Records, with Moxey leaving the label and David Waxman assuming the presidency.

Speaking of On the MBW Podcast in January, Moxey explained his reasons for selling up to Sony:

“It finally got to a point where I really wanted to go back to my independent roots. And I’m super excited to be 100% independent again,” he said.

“We are very much looking forward to working with Patrick Moxey and the team at Helix.”

Snakehips, Helix Records

Snakehips said of signing with Helix Records, “We are extremely excited to be working with Patrick Moxey and the team at Helix.

“This year we will kick off our forthcoming project with an electronic/hip hop and R&B vibe. It’s great to be part of a strong indie label setup again and we’re excited to bring this music to market.”

“This new alliance with the team at Warner will ensure our labels and the artists we represent receive the best global distribution and opportunities available, and we also look forward to combining our strengths and signings, remixes.” and collaborate more.”

Patrick Moxy

Patrick Moxey said: “This new alliance with Warner Music heralds an exciting new phase for our recording activities.

“With a brand new label, Helix Records, which will be an independent, multi-territory home for the world’s best new electronic dance music from day one, alongside Payday Records, which is celebrating three decades as a leading independent hip-hop label, we are the in great shape to move forward with our next adventures!

“This new alliance with the team at Warner will ensure our labels and the artists we represent receive the best global distribution and opportunities available, and we also look forward to combining our strengths and signings, remixes.” and collaborate more.”

“Patrick and his team have built some of dance music’s most influential brands.”

Max LousadaWarner recording music

Max Lousada, CEO of Warner Recorded Music, added: “At Warner, we provide an environment where creative originals, mavericks and independent minds can thrive and break new ground.

“Patrick and his team have built some of dance music’s most influential brands. They have discovered diverse, distinctive talent and taken a bold, entrepreneurial approach to developing their careers. We are delighted that he has chosen to work with us to begin the next chapter of Payday and create a dynamic new identity with Helix.”

“It’s the kind of relationship that defines ADA, one that opens up a whole new world of possibilities and gives artists the power to push the future of music.”

cat KreidichADA

Cat Kreidich, President of ADA Worldwide, said, “I have known Patrick for years and look forward to bringing his amazing roster of artists and brilliant team together with our global expertise, tools and services.

“We are excited to both strengthen the iconic Payday label and to drive the launch of its new venture.

“It’s the kind of relationship that defines ADA, one that opens up a whole new world of possibilities and gives artists the power to push the future of music.”music business worldwide

https://www.musicbusinessworldwide.com/patrick-moxey-launches-label-group-inks-global-strategic-alliance-with-warner-for-helix-and-payday-records/ Patrick Moxey forms a label group and forms a global strategic alliance with Warner for Helix and Payday Records

Fry Electronics Team

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