During the industry’s best fall period – Thanksgiving week – “Hamilton” grossed over $3 million, while “The Lion King,” “Wicked” and “Harry Potter and the Cursed Child” all grossed. more than 2 million dollars.
Effect of Tony Award, held September 26 in an attempt to showcase Broadway’s reopening, is difficult to distinguish. “Moulin Rouge!,” won the Tony Award for best musical, selling well all fall, but falling short of fall 2019 (the week before Thanksgiving last year, the musical grossed $1.5 million. dollars; in the same week in 2019, it grossed $2 million).
Fall is particularly difficult for plays, which often struggle in an era when Broadway is dominated by big musicals. The plays are highly regarded such as “Overcome“”Is this a room?” and “Dana H.“Distributed to homes with half-to-two-thirds vacancy.
The average ticket price of all new plays that weren’t the “Lehman Trilogy” was well below the industry average, suggesting that the plays had to resort to steep discounts. During Thanksgiving week, the average ticket price at “Hamilton” was $297, while at “Chicken & Biscuits” was $35.
Aside from “Lehman,” the best-selling new play is “Thoughts of a Colored Man,” which grossed over $400,000 in a number of weeks. It has since closed, as have every other play that was playing on Broadway last fall besides “The Cursed Child.”
There are also musicals that are troubled. New musical “Diana”, opening for harsh assessment and closed a month later, playing to 51% of theater capacity and grossing $374,000 (for seven performances) for the week ending December 12. “Girl From the North Country”, closed but said it plans to reopen in the spring, which played to 47 percent of its audience capacity that week and grossed $310,000, and “Flying Over Sunset,” which ended early, premiered to 69 percent. audience and grossed $323,000 that week.
“Jagged Little Pill,” the musical of songs by Alanis Morissette, did better than those shows, but not well enough to sustain. The show hit homes that filled up about 4/5 in late fall, and it grossed $768,000 the week of December 12. close the door a week later.
https://www.nytimes.com/2022/01/31/theater/broadway-hamilton-wicked-lion-king.html Personal data shows Broadway views and misses after reopening