Pokémon GO developers are partnering with Ecosia for a green stimulus

Pokemon GO Community Day
Image: Niantic

When Pokémon GO was at its peak, it encouraged millions around the world to get outside and take walks. While it grabbed a few headlines for all the wrong reasons, it actually got people exploring the places they live, and even places they’ve never been before, to find a gym or a brand new Pokémon catch.

Developer Niantic – who are also responsible for Pikmin Bloom and penetration – wants to do more good in the world by teaming up with search engine Ecosia to help with reforestation efforts. You might be thinking “why?” but Ecosia is known for donating a large portion of its profits (80%) to tree reforestation. This is the company’s first time working with a video game developer, and Niantic will fund the planting of up to 100,000 trees per month through the end of July.

It all starts on Saturday, April 23rd, the next Community Day for Pokémon, Pikmin, and Ingress. Any player who plays during Community Day hours and walks 5km will result in the companies planting a new tree. It’s a nice little incentive that adds to Ecosia’s already admirable task. And Community Day through the end of July will be included in this incentive, which is fantastic news. So you can feel twice as good on Saturday catching the Stuffuls or planting your digital petals.

Here are all the details of Ecosia’s partnership:

Ecosia, the world’s leading green search engine that uses ad revenue to invest in tree planting worldwide, is partnering with Niantic to enable augmented reality (AR) gamers to plant trees during Niantic Community Days over the next four months plants.

Starting with Niantic’s next Community Day on April 23, the company is using Ecosia to plant up to 100,000 trees per month for every player playing Pokémon GO, Pikmin Bloom, or Ingress that moves 5 kilometers. Niantic will repeat this for its Community Days through the end of July, with the potential to plant 400,000 trees in reforestation and biodiversity hotspots to help combat the worst impacts of the climate crisis.

Catch a Mew, plant a tree

Niantic’s monthly community days bring gamers together in one venue to play their roster of AR games in person. With 65 locations worldwide available this April, thousands of people are expected to gather in cities like Berlin, Dubai, London, Sao Paulo, and Sydney to catch rare Pokémon, plant mushrooms and flowers, and hack portals.

The company’s games were a resounding success, encouraging people to get outside and meet up with their friends to play games and exercise. Niantic’s partnership with Ecosia to plant trees for every 5km a player travels also allows its millions of players to contribute to investing in the planet for future generations while having fun.

Ecosia has planted over 145 million trees to help fight the climate crisis around the world. From protecting lemur habitats in Madagascar to desert-translocation in Burkina Faso to forest resilience in Australia to fire resilience, Ecosia currently supports 60 projects in over 30 countries and works with carefully vetted NGOs and tree-planting organizations such as the Jane Goodall Institute Austria . The company is committed to using reforestation and nature-based solutions to solve our climate emergency.

Ruby Au, Tree Planting Projects Network and Impact Officer at Ecosia said: “We’re excited to offer Niantic’s millions of players an easy way to be climate active as they come together for Community Days over the next few months. Partnering with global leaders like Niantic allows us to continue to fund reforestation and biodiversity projects around the world to support communities and invest in the future of our planet.”

Yennie Solheim, Director of Social Impact at Niantic, said: “We are very excited to advance our sustainability work by working directly with stakeholders in the real world. Thanks to Ecosia, we can make real impact by combining exploring nature with planting trees.”

In fact, today is Earth Day, so this is a great way to start playing eco-friendly. It also ties in very well with Pokémon GO’s Sustainability Week.

Are you attending these Community Days? let us know. Pokémon GO developers are partnering with Ecosia for a green stimulus

Fry Electronics Team

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