American fried chicken chain Popeyes has announced plans to open its first sit-down restaurant in the UK, following the success of its Westfield Stratford eatery
Image: Getty Images)
Popeyes have announced they will be opening their first-ever sit-down restaurant in Chelmsford, Essex.
The Louisiana Fried Chicken chain launched in the UK back in November 2021, opening in Westfield Stratford’s food court for takeaway chicken sandwiches, biscuits and gravy and more.
The Stratford location has proven to be a roaring success, ranking in the top ten worldwide for sales of 3,600 Popeyes restaurants.
As such, the company wants to expand and bring its “authentic New Orleans experience” to the rest of the country.
This expansion will begin in the heart of Chelmsford and the new location will be the US icon’s first standalone restaurant in the UK, seating 46 for hungry diners.
Get the news you want straight to your inbox. Sign up for a Mirror newsletter here.
The menu features all the iconic items already available in Stratford, including Popeye’s 12-hour marinated chicken, giving people a chance to experience that shatter crunch for themselves.
The chicken is the main ingredient in the sandwich that broke the internet when it was first released.
Tom Crowley, CEO of Popeyes UK, said: “We have been blown away by the UK response to Popeyes, with guests queuing for hours to try it. Our legendary menu and Southern spirit have already conquered the capital, and we look forward to building on that with the launch of Chelmsford.
“Chelmsford was the perfect location for our first sit down restaurant; it’s close to London but in the heart of Essex, such a vibrant part of Britain with a close-knit community.
“The team is very much looking forward to the opening; we already know that guests love food, but now we have the opportunity to really demonstrate our hospitality in Louisiana.”
Peter Genna, Director of Global Culinary Innovation and Product Development for the Popeyes brand, added: “It is exciting to open the first British restaurant in Chelmsford. Popeyes UK has ambitious plans to quickly become a UK staple and never compromise on the quality Popeyes is famous for. We have no doubt that Chelmsford guests will love Popeye’s famous Louisiana chicken.”
The new Chelmsford restaurant is located at 67/68 High Street, Chelmsford, Essex, CM1 1DH.
Popeyes UK, the UK master franchisee, is aiming to open hundreds of locations over the next decade and has also launched additional delivery kitchens in Battersea and Whitechapel, Deliveroo Editions, which have seen tremendous uptake.
As well as keeping chicken fans happy, the expansion plans are expected to create hundreds of new jobs across the country, which will include operational roles in engineering, supply chain and distribution – giving a boost to the UK hospitality industry by recruiting talent, Prepare and serve Popeyes products.
Guests interested in finding out more about the opening of the new Chelmsford restaurant can visit or follow the brand on Instagram at @PopeyesUK.
https://www.mirror.co.uk/money/popeyes-louisiana-fried-chicken-chain-26639934 Popeye's Louisiana fried chicken chain opens first sit-down restaurant in the UK