Primark suggests new click and collect shopping ahead of site launch this month

Primark is preparing to launch a new website this month, and the chief financial officer of its parent company, Associated British Foods, said “click and collect” could be a possibility in the future.

Primark will launch a new website this month
Primark will launch a new website this month

Primark hinted at a new “click and collect” shopping option, allowing customers to order online for the first time.

But high street fashion The chain stopped offering any glimmer of hope that home deliveries could be successful.

It comes when Primark is about to launch Website revamped this month.

The new website will allow customers to see the clothes in the store now, instead of just previewing them like on the current website.

For now, shoppers often have to use social media to stay in the loop on new ranges.

The fashion chain also asserts that Customers will be able to check stock availability in their local store – meaning you’ll be able to see what’s available.

Primark may allow ‘click and collect’ someday


Philip Coburn)

Primark has yet to officially confirm whether it will allow shoppers to “click and collect” orders when its new website launches.

“Click and collect” is where you order and pay for an item online to pick up in stores.

Are you happy to see Primark’s “click and collect” offer? Let us know in the comments below.

John Bason, chief financial officer of Primark owner Associated British Foods, told Reuters: “We are making digital technology move forward in a huge way both in the UK and the rest of Europe. Europe.

“That will generate sales and profits for us. Does this give us the ability to go further? Let’s consider that.

“If there is an e-commerce opportunity for us, it will likely be more in the area of ​​clicks and collects.”

However, Mr Bason ruled out offering home delivery, saying it would not be financially viable for the business.

“You can’t get our value by having it delivered to your door, as simple as that,” he said.

Primark remains adamant that it won’t start selling its clothes online, despite calls from shoppers in the meantime. Coronavirus closing order.

The closure of non-essential retail stores has kept Primark stores temporarily closed for months – with its sales falling from £650m a month to £0 due to no direct sales. line.

In its latest financial update, published in January 2021, Primark said it will 400 shop floor jobs this year as part of an overhaul of its retail management team.

The retailer warned sales at the time were 5% below pre-Covid levels in the same period two years ago. Similar sales are 11% lower.

Primark shows the cost of materials and supply chain crisis was slightly reduced by a favorable US dollar exchange rate compared to last year and reduced store operating costs.

A statement said: “We are proposing to simplify our in-store retail management structure in the UK as part of an ongoing program to improve retail operations in the UK. our store”.

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Fry Electronics Team

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