Prue Leith helps educate the nation about cookies

Prue Leith educates the nation on digital cookies as a third of Britons admit they have no idea what they are.

Help educate Brits about cookies

Renowned celebrity baker Prue Leith is helping to educate the nation on digital cookies, as research shows over a third of Brits (35%) don’t know what they are or what they do. The study, commissioned by global leader in digital security and privacy, Avast, found that more than four in five (85%) adults in the UK have done so Accepted cookies on a website without reading any of the policies or making any changes, yet nearly seven in ten (68%) agree it could compromise their online privacy.

While more than one in three (36%) admit they rarely or never read Ts and Cs online before accepting them, more than a third (37%) say they have previously accepted cookies or Ts and Cs to later to realize that they agreed to something they wish they had not. The study also found that people are more likely to agree to terms they don’t understand online (62%) than when confronted with a contract in real life (54%).

Three in ten Brits (29%) feel confused by cookie policies and 70% even believe websites intentionally try to confuse people with the language they use. Against this background, three quarters (75%) of Britons believe that internet users should be better informed about what cookies actually are.

Chocolate chip cookies to understand cookies

With the public in need of a helping hand, backstar Prue Leith has created a free limited edition of her chocolate chip cookies packed with hints, tips and tricks to help you understand cookies better. These cookies contain everything you need to know about online Ts and Cs, as one in five (20%) of those who don’t read Ts and Cs say a lack of understanding stops them from reading Ts and Cs before they you accept .

Prue Leith comments, “While the importance of being connected online has recently been recognised, it’s also never been more important for people to feel safe doing it. Many people of all ages, but especially my generation, are unfamiliar with certain aspects of the internet, and of course that includes digital cookies. This can prove to be a barrier to taking advantage of all that being online has to offer. So I’m really excited to be working with Avast to help people understand what cookies are and how they work.”

Avast’s mission is to protect digital freedom for everyone, which includes helping people understand more about what digital cookies are and consequently helping them navigate the internet as safely as possible.

Jaya Baloo, Chief Information Security Officer at Avast, comments: “Online privacy and digital freedom are fundamental human rights. However, the Internet is often complex and difficult to navigate due to confusing terminology and functionality. Our research clearly shows that many people don’t really understand how cookies work and what effects they have. By being educated and informed about how digital cookies and online terms and conditions work, users can take the necessary steps to enjoy a better online experience and take advantage of everything the internet has to offer without worrying about privacy and having to do tracking.” Prue Leith helps educate the nation about cookies

Fry Electronics Team

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