Reggie “hated” Donkey Konga and was concerned it would damage the DK brand

Disrupting the Game: From the Bronx to the Top of Nintendo (Reggie Fils-Aimé)

To update [Sat 7th May, 2022 12:30 BST]: G4 have now uploaded the full interview with Reggie, adding some much-needed context to that line about how much he hated “Donkey Konga”. Turns out he was just protective and worried that the musical rhythm series would ruin the Donkey Kong brand. In the end, however, he admits that it sold “pretty well.”

“I have to tell you that I hated Donkey Konga as an executive. i hated it I fought with our parent company. I thought it would hurt the Donkey Kong brand. I personally wasn’t enjoying the game much, so I pushed back hard. You know what? We created it. The first game actually sold pretty well, but boy was I not a fan.”

Original article [Sat 30th Apr, 2022 02:30 BST]: Former Nintendo of America President Reggie Fils-Aimé is currently making the rounds online to promote his new book Interruption of the game. If you thought you heard everything he had to say, maybe not.

In a new teaser (which lacks context and is clearly fun) for an upcoming G4TV XPlay interview, Reggie is seen answering some hard-hitting questions. We do hear him say a little in that short timeframe, but perhaps the most shocking (and hilarious) line is this: “As an executive, I hated Donkey Konga.”

Again there not really lots of context here so no need to raise the pitchfork just yet. It’s undoubtedly G4TV drumming up some excitement for this particular interview. Reggie’s new book will be available May 3rd. It’s filled with inspirational stories and lessons about his “unlikely rise” to the top.

Keep an eye out for our Nintendo Life review next week. Reggie “hated” Donkey Konga and was concerned it would damage the DK brand

Fry Electronics Team

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