Rihanna and the art of pregnancy portraits

The art form known as “celebrity pregnancy photography” has a new winning entry. Rihanna and ASAP Rocky announced their first child with the release of a street scene by Miles Diggs, aka Diggzy, aka 20 year old photographer named by Vogue is “fashion’s favorite paparazzi.”

The series of photos, posted on Instagram and sold to various media, the image of Rihanna in a long pink coat with gold buttons encrusted with gems over long ripped jeans zigzags the street and is held by a Chanel chain belt in gold and leather. Her belly, surrounded by her coat (which British Vogue identified as vintage Chanel, although Chanel declined to comment) and closed with a single button at the sternum, covered only by a jewel-encrusted cross on a long pearl necklace. . Her hands are in the pockets of her jeans, her hair flowing. ASAP Rocky is wearing leather pants, a Carhartt denim jacket, a hooded sweater, and a black beanie.

In one photo, they are strolling along Harlem Street, seemingly under the elevated subway tracks, holding hands; in another, he is kissing her on top of her head, creating a loving circle between the two. In both there didn’t seem to be anyone else around.

(There are things that look like just a layer of snow sprinkled in their hair, showing pictures taken before the weekend’s blizzard and freezing temperatures, and released on a scheduled schedule.)

The framing is carefully calculated in its feigned intimacy, both off-mission and in-message. “Capture” so you feel like you are watching a private moment, though in a way that has been completely refinished down to the vintage diamond ring on her finger.

In it, the photo of Rihanna is the latest stage in a photography tradition that can be traced back to Demi Moore’s pregnancy cover on Vanity Fair 1991.

That portrait, which features the actress clutching her bloated stomach, nude for a giant diamond ring, was scandalous when it was released. forbidden from certain stores despite being sent in cardstock. The scene started an expanding visual trend through Cindy Crawford, Britney Spears, Ciara and Gigi Hadid – even though they’re all tops BeyoncéPregnant-while-wearing-underwear photo session 2017. That push has set a new standard for managing public exposure, not just becoming Most liked photo on Instagram of the year when it reached 11.1 million likes, but it was also the first time in a whole series of high-concept women photos that the star omitted.

Now, Rihanna has brought tradition back to earth, connecting it with two contemporary phenomena. First, the evolution of street photography from guerrilla reportage to a new type of fashion image (the visual equivalent of a normal Friday); and second, the increasing use of social media as an exercise in image building. It’s a way for celebrities to communicate with their fan bases and communities, and give glimpses of their lives as clearly and as casually as possible.

Indeed, Mr. Diggs, whose signature highlights his subjects against a black and white background for them to focus on, told Vogue that part of his success was in his desire to portray his subjects in light. The best morning and he is willing to refrain if he surprises them on a day off.

Unlike Moore’s tradition, which often involves getting as nude as possible, or Beyoncé’s painting, which delves into art history, Rihanna opted for a look and composition that seems like a nod. sly head with fashion itself – Anna Wintour’s in particular first Vogue cover. laughing in the street.

At the time, it was seen as revolutionary: a way to take the stuffiness out of Vogue, to demonstrate a more raw, higher-end age in fashion and herald the birth of a new era. new power at the peak.

At this point, it emphasizes Rihanna’s establishment taking ownership of the establishment’s image and editing it for its own purposes. Not to mention her ability to move her products, both of which have helped her transform her from a mere fashion icon into a billionaire entrepreneur.

Already available, according to the online shopping site Lovethesales, searches for “pink padded jacket” increased 200 percent in the hours after the photos were posted; for “ripped bluejeans,” 175 percent; and for “pearl necklaces”, 80%. (ASAP Rocky also caused a spike in men’s sweaters, leather pants, and Carhartt coats.)

All of which suggests that when it comes to maternity style – not to mention infant kits – this might just be the start. Rihanna and the art of pregnancy portraits

Fry Electronics Team

Fry is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – The content will be deleted within 24 hours.

Related Articles

Back to top button