Even before there were large-scale cancellations of car shows due to the pandemic, many manufacturers had decided against staging giant displays.
One of the reasons was the proliferation of niche markets for an increasing number of electric/digital cars being previewed. Hi-tech shows like CES in the US offered more.
Another factor was the widespread launch of new cars/concepts by automakers ahead of the show. It became the exception rather than the rule for a new car to be unveiled at an on-site show.
Now there’s another reason – the rising cost of developing electric cars.
The claim was made this week at the lightly attended Paris Motor Show by Carlos Tavares, boss of the Stellantis Group (Opel, Alfa, Peugeot, Citroen, Jeep etc.).
Mr Tavares said automakers are now much “choosier” about shows’ return on investment.
And he said that with the rising cost of electrification, brands are looking to save money in a variety of ways to fund EV production.
Nevertheless, some important cars and concepts were on display.
There seems to be a consensus that the revived, all-electric Renault 4 was the showstopper.
Its looks are a million miles from the original (yes, I had one), but it’s been billed as a cornerstone of Renault’s plans for an electrified future. It is due in 2025.
And still with an iconic name: The crazy R5 Turbo 3E celebrated the 50th birthday of the Renault 5.
Renault’s new Austral was on display; it will go on sale here next year to replace the Kadjar. Renault’s own Alpine debuted the hardcore A110R model.
At just 1,082 kg, it is 34 kg lighter than the production car. The brand’s new Alpenglow concept was also presented.
The new 408 that debuted is an important car for Peugeot.
It’s based on the same platform as the 308 and will compete with the Volkswagen T-Roc and the BMW X2.
It features Peugeot’s latest i-Cockpit layout (digital display, 10-inch touchscreen). There will be two plug-in hybrids and one petrol engine.
Chinese manufacturer BYD is expected to start selling three new electric vehicles in Europe by the end of the year: the Atto 3 crossover, the Han sedan and the Tang SUV.
Another Chinese manufacturer, Great Wall Motors, will launch the Ora brand with the Funky Cat electric vehicle.
It also details plans to enter the European luxury market with the Wey brand.
Dacia unveiled its new brand identity, which includes a new logo, emblem and green color scheme.
All new Dacias will carry the badge, including the Sandero, Jogger and Duster.
A few weeks ago we introduced the brand’s new lightweight all-terrain buggy Manifesto. It sheds light on new technologies and was the focus of attention in Paris. It’s all-wheel drive, big wheels, fully waterproof and made from lightweight, sustainable materials.
A revised DS 3 was also on display.
Jeep launched the new Avenger. The all-electric SUV is the smallest car it has built to date.
There will be two- or four-wheel drive options. And in the first half of 2023 there will be an Avenger hybrid.
The Jeep Grand Cherokee 4xe plug-in hybrid also appears in Paris.
Mercedes’ EQE SUV is larger than the sedan equivalent despite sharing the same platform.
https://www.independent.ie/life/motoring/surging-cost-of-making-evs-is-driving-brands-away-from-major-shows-42077063.html Rising EV manufacturing costs are driving brands away from big shows