ROI acquires Unifinance as the company expands its reach in the Nordic region


BGF-backed lead generation technology company ROI Media has acquired Copenhagen-headquartered Unifinance to further expand its market share in the digital marketing of financial services.

The transaction will increase ROI’s annual revenue by £2m and EBITDA by almost £1m, providing a significant platform for future growth. Unifinance has established itself as a leading expert in online financial products, platform development and accelerating user acquisition.

The transaction is ROI’s fourth acquisition since BGF – the UK and Ireland’s most active growth equity investor – backed the company in 2020. This is a strategic acquisition that expands the company’s reach into the financial services sector and further expands its geographic footprint into Denmark.

Today’s announcement comes just 12 months after the acquisition of Copenhagen-based Firstborn Capital, a fintech digital marketing and lead generation company.

Robin Kaneteg, Co-Founder and CEO of ROI said: “Our goal is to be the leading lead generation company in Scandinavia and the UK. With the support of BGF, our strategy is to identify and acquire high quality and profitable businesses in our target sectors and locations. Unifinance is a fantastic addition to our business as we continue to build a solid reputation in financial services across the Nordic region.”

ROI was founded by Robin Kaneteg and Joel Halling as an innovative lead generation company that enables small businesses to rent a highly optimized website to acquire leads and increase sales. ROI’s offering is scalable across geographies and sectors, and the company is rapidly building a strong foothold in financial products and services. The company has raised a total of £7m in growth capital from BGF. ROI acquires Unifinance as the company expands its reach in the Nordic region

Fry Electronics Team

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