Rota is helping staffing agencies and companies recover from the pandemic

The pandemic and Brexit caused volatility in the recruitment market across the UK. Rota’s technology helps small and medium-sized agencies stay in business and stay competitive.

  • Rota users have seen a 20 percent time savings on administrative tasks
  • Customers have quadrupled their hiring rate despite the Great Retirement
  • Agencies were able to win 5% more orders with Rota

rota logo

Temporary staffing marketplaces are growing in popularity as companies like Indeedflex, Coople, and Zenjob pop up around the globe, creating more competition for regular recruitment companies.

rota was founded in 2016 and existed until 2020 as a successful staffing agency based in London, dispatching 5,000 employees per week.

The company used a new digital solution to achieve exponential growth and is now making the same technology available to agencies across the UK to help them recover from hiring woes.

Instead of frantically calling people/using an old HR system/Excel spreadsheets, employers now simply post a shift and watch it fill up in minutes.

1. You create the shift

2. Candidates can then either be selected manually or you can let the algorithm find the best people for the job

3. The job requests and all the details will be sent straight to their phone.

This approach allows companies to easily scale their operations.

Rota currently works with recruitment agencies such as Evolve, Angel Recruitment and Selective Recruitment. Help them maximize the staff they have with a new approach to work.


Businesses across the UK using Rota have seen (on average):

  • 20% less time spent on administrative tasks
  • 4x roles are filled
  • 3-5% more contracts signed

Rota’s mobile and web app is currently used by 660 customers across 1500 venues across the UK, who have collectively posted over 1.06 million hours on the platform over the last year.

Tom Williams, founder of Rota, said: “Having struggled to build our own agency up until Covid, we now want to enable staffing agencies to compete digitally against the many technology-only platforms coming to the UK.

“We truly believe that by combining technology with human service, agencies can have a compelling proposition for clients and candidates.” – Tom Williams, Founder of Rota Rota is helping staffing agencies and companies recover from the pandemic

Fry Electronics Team

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