Sam Cohen has been promoted to senior vice president of business development at indie label 10K Projects.
In this new role, Cohen will continue to work with the label’s artist roster and seek to expand the label’s partnerships with creators.
Cohen joined 10K Projects in 2018 and has worked closely with 10K Projects Founder and CEO Elliot Grainge to build the label.
Previously, he was Director of Artist Marketing, where he worked with 10,000 artists including Internet Money, Iann Dior and Trippie Redd.
In March, Trippie Redd signed a so-called “long-term” deal with 10K Projects that will “keep him with the label for years to come,” according to a press release at the time.
Trippie Redd also released an Instagram post noting that he “just signed @Elliot for 30 million.”
In addition to business development duties, Cohen will focus on the 10K Ventures initiative, which launched in November 2021.
10K Ventures was formed to support early-stage founders integrating into the music ecosystem, says 10K, and plans to invest between $100,000 and $1 million in seed capital into a “growing portfolio of companies” that it supports , said the company start at that time.
Cohen’s promotion is the latest recruiting move from 10K, which has expanded its team in recent months.
In March, Molly McLachlan was promoted to Executive Vice President of Global Marketing at 10K.
This followed February’s announcement that Homemade Projects founders Zach Friedman and Tony Talamo had been named co-presidents of the company.
“As a first employee at 10K, Sam has a deep institutional knowledge of the label and our artists.”
Zach Friedman and Tony Talamo
Zach Friedman and Tony Talamo said, “As the first employee at 10K, Sam has an in-depth institutional knowledge of the label and our artists.
“This important new role will allow him to continue working with our artists while helping to expand the label’s partnerships with other independent labels and artists.”
“[Cohen] has played an important role in our success to date.”
Elliot Grainge, said: “Sam was the number one employee at 10K Projects and he has played an important role in our success to date.
“In his new role, Sam will continue to do business with artists ensuring our continued growth while working with our current artist roster as he has done since the label’s inception.”
“Working closely with Elliot and now Zach and Tony over the past four years at 10K has been incredibly rewarding.”
Sam Cohen added, “Working closely with Elliot and now Zach and Tony over the past four years at 10K has been incredibly rewarding.
“I look forward to contributing even more to our success with this new, expanded position.”music business worldwide
https://www.musicbusinessworldwide.com/sam-cohen-promoted-to-svp-of-business-development-at-10k-projects/ Sam Cohen is promoted to SVP of Business Development at 10K Projects