Business

Scammers can’t seem to stop… Eyeglasses

What if they can’t help with that?

Fraudsters were caught, convicted, and sent to prison as long as there were cages strong enough to hold the defendants. Through walks and trials, the public must also reflect on the audacity of misconduct (as in the case of Elizabeth Holmes) or its destructive awakening (Bernie Madoff) and wonder: What would possess an offender so cheeky that it flared up on unbelievable?

An answer given by the ongoing and complex case of Vitaly Borker. A 45-year-old native of Ukraine, Mr. Borker was arrested last week in Brooklyn by federal postal inspectors and charged with mail fraud and wire fraud. It was his third trouble with the law for the identical accusation – Bullying and deceiving customers of his online eyewear store.

When it comes to coercion, this seems special. Mr. Borker seems to enjoy the grueling job of hunting and intimidating eyewear buyers so much that after more than five years in prison, for two periods of time, he still doesn’t seem to be looking for a new career. Prosecutors at the US attorney’s office in the Southern District of New York allege Mr Borker didn’t even wait until he was a freelancer to start dealing again for clients in June 2020. He was still in a half-baked house.

Dominic Amorosa, his attorney, said in an email that Mr Borker intends to plead not guilty.

Business and popular culture both reward relentlessly, even when it seems overwhelming. Michael Jordan once imagined that basketball opponents personally insulted him to boost his competitive enthusiasm. A lot of executives have a focus that can seem unconventional. Al Dunlap, the former CEO of equipment company Sunbeam and the man who brought joy to predators by firing employees, is a key character in a book called “The Psychopathy Test” “.

But these people have little trouble staying on the right side of the law. For Mr. Borker, it seems to be a struggle, although he has recently refrained from excesses of his original and most pernicious methods, showing that he understands that there is a fine line between behavior. illegal and illegal.

In 2010, he ran a website called DecorMyEyes, which regularly submitted cheap, fake versions of glasses made by companies like Dior and Chanel, and exploded into rage when he demanded refunds.

Then he became more aggressive. Using the pseudonym Stanley Bolds, he often threatened to kill buyers. In one case, he vowed to cut off a woman’s leg. In another, he sent an email with a picture of the client’s apartment building and a note that read, “Please don’t forget I know where you live.” He once emailed a client’s coworker, informing him that the client was gay and had been dealing with drugs.

At 6 feet 5 inches tall, Mr. Borker will most likely stalk anyone he wants to directly threaten. But no one has yet said that he was tracking his physical threats. Still, it’s enough to scare people off when they flood the message boards on consumer complaint sites, like getatisatis.com.

In a strangely candid interview a week before his first arrest in 2010, Mr Borker described his barbaric approach to customer service as the vanguard of internet commerce. . He asserts that Google searches do not distinguish between negative and positive feedback, so the more people search for DecorMyEyes online, the higher his company ranks in search results.

On its blog, Google announced after his first arrest that it tweaked its algorithm and that from now on “treating customers badly is bad for business on Google.”

In the latest case, Mr. Borker’s tactics have essentially turned mellow. The complaint filed by the government describes an online seller who could, in less legal terms, be described as a liar and a fool.

His website claims to sell “brand new and authentic designer eyewear and sunglasses”. In fact, the lawsuit says, the glasses are second-hand or counterfeit. Mr. Borker also refused to refund the customer’s request. Someone identified as Victim 2 received a refund, but about $50 for a full refund.

If Mr Borker goes back to prison, history shows he is unlikely to be rehabilitated. At the most basic level, he simply enjoys the job. He once explained to a reporter that he enjoys the chaos and frenzied energy it takes to consistently entice dozens of buyers.

“I like the madness,” he said. “This works for me.”

In an earlier case, court-appointed mental health professionals concluded that Mr Borker had symptoms of bipolar disorder, narcissism and obsessive-compulsive disorder.

In a letter before sentencing, he seemed to concur. “There is something wrong inside my brain,” he wrote.

https://www.nytimes.com/2022/02/25/business/vitaly-borker-glasses-retail.html Scammers can’t seem to stop… Eyeglasses

Fry Electronics Team

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