Shoppers are turning online as food prices hit new highs ahead of the all-important holiday season

Grocery inflation in Ireland hit a record 13.4 per cent as consumers continued to battle higher prices at the checkout.

According to Kantar, the rising inflation in the last 12 weeks has now contributed a further 115 million euros to the overall market performance.

The latest figures from the research group showed that food sales in Ireland rose 5 per cent in the four weeks to October 30. However, this increase was largely due to rising costs, with the average prices paid by buyers increasing by 8.5 percent over the same period.

“With inflation at 13.4 percent in October, the average annual grocery bill will rise from €7,019 to €7,960 — an increase of €941 per year if consumers don’t change what they buy and where they shop,” says Senior Retail Analyst Emer Healy.

“At the basket level, that’s €3.80 on top of the cost of an average shopping spree, which is currently €28.20.”

As consumers struggle with rising costs, shopping habits are changing, with many now choosing to shop little and often.

“On average families add one extra trip per month, we’re seeing a 9 per cent increase in these smaller trips spending less than €30,” Ms Healy said.

Days spent shopping over €150 are falling out of favour, with the number of such supermarket visits falling by 4 per cent in October.

Many shoppers chose not to go to their local supermarket at all in October as online grocery sales made a comeback last month.

Online shopping increased by 13.1 percent, with new shoppers alone contributing €2.4 million to the channel’s performance. Young families also increased the number of online grocery purchases to 11, up from 4 last year.

Demand for private label offerings showed no signs of slowing down in October. These items now account for almost half of all Irish grocery sales as shoppers look to save. Compared to 2021, customers are now spending 115 million euros more on these items this year.

According to Kantar, dairy products now have the largest market share of high-quality own-brand ranges. This boost comes as dairy products are experiencing some of the strongest price increases due to rising input costs for farmers, such as dairy products. B. fertilizers have recorded.

Kantar also noted that Christmas shopping planning appears to have been postponed this year as consumers prepare for an expensive winter.

“By this time last year, 30 per cent of Irish households had already bought seasonal biscuits, compared to just 23 per cent this year. And so is chocolate, with shoppers spending €2.1 million less on gifting chocolate and €1.2 million less on seasonal chocolate,” said Ms. Healy.

Dunnes maintained its position as the market leader with a 23.1 percent share. This represented an increase of 7.8 percent compared to 2021.

Lidl now has a 13.1 percent share and is also up 7.3 percent from last year as both new and existing shoppers frequent stores. Rival discounter Aldi now holds 12.7 percent of the market, with its market share up 3.5 percent. Shoppers are turning online as food prices hit new highs ahead of the all-important holiday season

Fry Electronics Team

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