Shoppers rage over the staggering price of a packet of Lurpak butter in Iceland

Iceland shoppers were shocked after seeing the stunning price of butter, as new figures show Brits’ annual grocery bills are set to rise by a whopping £380

Shoppers are furious after the price of their beloved butter has soared
Shoppers are furious after the price of their beloved butter has soared

As food prices continue to rise and inflation rises, Brits are shocked as supermarkets hike their prices.

Shoppers in Iceland were left stunned after seeing a tin of Lurpak selling for a staggering £5 – the same product that recently cost £3.65, we report LancsLive.

New figures this week show Britons’ annual food bills are set to continue rising by £380 this year.

ONS said it was the biggest factor behind rising inflation and the most dramatic increases were in the cost of bread, grain and meat.

The price of the butter has come as a shock to many shoppers as competing supermarkets have also raised the price.

Icelandic customers have called the price increase “crazy”.

Sainsbury’s matched the Icelandic price and Morrisons was just a penny cheaper at £4.99. Tesco was marginally cheaper at £4.49 – with Asda £4.

However, Waitrose had the best price of £3.75.

New data shows that households continue to be impacted by high energy and fuel prices, but the cost of other items such as pizza and quiche rose at a faster rate between April and May.

Potatoes had previously avoided some of the high inflation numbers that other foods have been experiencing in recent months, but they started catching up in May when the inflation rate for potatoes more than doubled to 5.1%.

With inflation on the rise, it’s no wonder shoppers want to make their own butter

Emma Ibrahim posted a picture of the 500g tub of Lurpak on Twitter after spotting the increased price in the supermarket and said: “£5 for a tub of Lurpak butter in Iceland and it’s the same everywhere. A few months ago it was 3.65 pounds.

“I had already bought a supermarket own brand last week but this caught my eye today. FIVE POUNDS FOR BUTTER! #CostOfLiving”

And after taking to Twitter to share the information, which others were quick to agree to after branding it “insane,” reports BristolLive. Labor Matters replied: “500g of butter costs €3.20 in Portugal. (approx £2.75)”

Endsars said, “This is crazy.” Nubia added, “Part of me feels like they take the absolute crap because they can.”

Amatey Doku wrote, “We’re in big trouble.” @OreOgunb quipped, “I started making my own butter as a hobby, but…”

Fraser McKevitt, Head of Retail and Consumer Insight at Kantar, said: “Sales of private label lines have been boosted by strong performances from Aldi and Lidl, both of which have extensive private label repertoires. We can also see consumers turning to value ranges like Asda Smart Price, Co-op Honest Value and Sainsbury’s Imperfectly Tasty to save money.”

The Asda chairman said some customers are setting £30 limits as they cut spending amid the cost of living crisis. Lord Stuart Rose said customers are adding fewer items to their baskets and choosing more from budget ranges as they try to mitigate price increases.

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