Shortage of baby food in the USA leads to an advertising boom

Formula makers have ramped up marketing campaigns to grab a bigger slice of the lucrative $5.6 billion formula market after a severe shortage shook consumer confidence earlier this year, said Allen Sayler, an industry consultant.

The month-long closure of Abbott Laboratories’ Michigan formula plant following complaints of bacterial infections in infants has eroded the Similac maker’s market share. Other brands have an opportunity to step in due to relaxed government regulations, desperate parents looking for formulas, and retailers like Walmart looking for alternatives, Sayler said.

https://www.independent.ie/business/farming/agri-business/agri-food/us-baby-formula-shortage-leads-to-boom-in-advertisements-42240339.html Shortage of baby food in the USA leads to an advertising boom

Fry Electronics Team

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