Simon Cowell says his latest project combining some of the music industry’s biggest musicians and producers with social media ads could be the “missing link” of the industry.
The music mogul says very few artists who haven’t made it yet will get the chance to spend studio time with today’s “real-world” industry heavyweights.
His latest effort, StemDrop, gives TikTok creators worldwide access to exclusive music “sources,” inviting them to produce their own versions of a song entirely. New written by famous hit-makers.
The project, led by Swedish record producer Max Martin and supported by Cowell and Syco Entertainment and Universal Music Group, calls for “a new development of collaboration, curation and artist discovery.” .
Although Cowell admits he has “no clue” as to how the process will develop, he said he is confident that a fan-based talent search system can be easily created. an artist at the same level of the global pop sensation One Direction.
“I’ve always believed that hit songs are probably the most important part of anyone’s career, and now only a handful of what I call diamond copyrights are written every year,” he said, saying. with PA news agency.
“With everyone trying to get noticed online at the moment, it’s very competitive.
“Basically (with StemDrop) you will have the ability to co-write your first single with some of the biggest musicians in the world.
He continued: “It could be the missing link right now, because… there seem to be tens of thousands of new songs being uploaded every day.
In the real world, nobody really gets a chance to go into the studio with a team like this unless you already have about 10 hit records.Simon Cowell
“In the real world, nobody really gets a chance to go into the studio with a team like this unless you already have about 10 records.
“But this is the kind that gives everyone a chance.”
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Cowell says he’d love StemDrop not to be “considered a contest” on which he’s built his career, but that the process would be similar to a series of auditions.
“It’s almost like the whole world audition right now,” he told PA.
“A lot of enthusiasts have music careers.
“That’s what I loved about what TikTok did – it let people get in front of a record label they wouldn’t normally do.
“But there’s a lot of people doing it, and I think whether it’s one thing or another in the future, everyone is going to need a little bit of a start and some help.”
Cowell also recalled the early days of One Direction, the company that launched the careers of members including Louis Tomlinson and Niall Horan and Harry Styles, saying their success came from “the power of social media”.
“Many years ago, before social media, it would have taken two years to break up a band like that,” he said.
He also warns of the dangers of social media and popularity in general, saying that its followers must have “really supple skin”.
“It doesn’t matter who you are, what you do, there’s always someone out there criticizing you,” he told PA.
“My best advice is, don’t read the comments. You know, have fun, enjoy it. Creation. I think yes, there are more positives and negatives. “
StemDrop will officially launch on Wednesday, October 26, with a 60-second run of a brand new single written by Martin, Savan Kotecha and Ali Payami released exclusively on TikTok.
https://www.independent.ie/entertainment/music/simon-cowell-to-pair-music-industry-stars-with-tiktok-users-in-new-project-42078213.html Simon Cowell pairs music industry stars with TikTok users in new project