Singer Miguel said the BBC’s new streetwear competition would be “true to life” and showcase the “tough” side of the industry rather than glitz and glamor.
BBC Three’s upcoming show, titled The Drop, will see nine up-and-coming advertisers go head-to-head for the chance to have their streetwear brand powered by the company that sells them. large odd Flannels.
Grammy Award-winning artist Miguel will executive produce and lead the jury, along with artist Blondey McCoy and fashion designer Marc Jacques Burton.
Miguel says: “First and foremost, I think it’s true to life and grit. We purposely don’t make it too messy and flashy, even though we want the prize to be authentic in the end.
“We want each of our contestants to be real people with real brands in different periods and have a real perspective.
“We wanted the prize to be real – a real opportunity with a legitimate brick-and-mortar retailer where you can build a relationship like any one of the successful brands you see in the marketplace. stores will have to do.”
He added: “We believe our contestants and our winners will benefit in the long run if they continue on their path and I feel really happy to approach it. with those intentions.
“I think we’ve stayed true to our goals and I’d love to see our ads really grow. I really feel good about that as the show’s co-executive producer. ”
The series, hosted by Radio 1 DJ Clara Amfo, will “capture the cultural synergy between fashion, music, sport, celebrity and business”.
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Miguel explains that the show will see designers go through challenges to “help some brilliant talent elevate their businesses.”
He added that the aim was to find the “strongest and best prepared” creator, who they feel would be “the most influential designer in the UK”.
“We found some incredible talent, not just incredible talent, but people with incredible vision and a lot of purpose behind what they wanted to create, so that’s it. was a real pleasure,” added the singer.
Miguel, who has his own sustainable fashion brand S1C, said he wanted to bring his own personal experience of how challenging it is to make a piece of clothing from concept to production. .
He added: “Ultimately, I really wanted to help put sustainability first. And with education, more and more of our young people who are the next market will become buyers within the next ten years and they will make decisions.
“So we were able to prepare the land with our ads for a more sustainable market.”
The Drop will premiere on March 14 at 9pm on BBC Three and iPlayer.
https://www.independent.ie/entertainment/singer-miguel-bbcs-new-streetwear-competition-will-be-gritty-not-glamorous-41421732.html Singer Miguel: BBC’s new streetwear contest won’t be glamorous