Smart kitchen tech company Drop is rebranded as Fresco


Drop, the Dublin-based smart kitchen tech company founded by Ben Harris that has raised over 20 million euros, has rebranded itself to Fresco.

The move comes as the company, which operates out of Dublin and Spain, seeks to solidify its business as a technology partner for the world’s biggest kitchen brands.

“Drop was a great name for a physical product, but we have evolved into a smart kitchen platform that offers end-to-end solutions for connecting devices, from firmware development to IoT expertise and an app , which brings all devices together. As such, we needed a brand that better represented that,” said Ben Harris, co-founder and CEO of Fresco.

Fresco can be used to control dozens of different appliance models from brands such as Bosch, Electrolux, GE Appliances, Kenwood and LG Electronics.

Meanwhile, a number of Irish tech and biotech startups have announced seed or further funding rounds in recent days. Biologit, a Trinity College drug safety startup, has raised €1 million from private investors. Founded by Nicole Baker and Bruno Ohana, the company is developing an artificial intelligence system to process large volumes of scientific and medical literature with the aim of being able to generate reports.

Elsewhere, Pineapple, a Dublin-based networking startup, also raised €1 million. Co-founded by Oliver Cruise and David Diamond, the company is positioning itself as a “Generation Z” alternative to Linkedin.

Separately, “gift platform” company &Open announced €2 million in venture debt from Silicon Valley Bank.

Founded by designer Jonathan Legge, private equity specialist Mark Legge and fashion retailer Ciara Flood, &Open currently employs around 50 people but is currently expanding to more than double that number.

The company allows customers to select gifts that can then be delivered to thousands of recipients. Earlier this year, 35,000 gifts were sent a week, up from 3,500 a week in mid-2021.

One of the company’s pitches is that gifts can be planned in advance to coincide with birthdays, anniversaries, or other occasions. This, according to the company, “frees up your teams from dealing with real-time customer matters.”

Meanwhile, a new Dublin-based startup co-founded by Conor Deegan, Finn Murphy and Nev Flynn aims to provide more security in non-fungible tokens (NFTs) in emerging markets. The company, which goes by the name of Pfpid, has been developing non-transferrable NFTs that are attached to a user’s Ethereum (cryptocurrency) wallet. A user only receives their NFT after a “Know Your Customer” process. The system aims to support verification processes in online interactions.

Mr. Murphy is a partner at Frontline Ventures while Mr. Flynn works at Shane Curran’s encryption company Evervault. Mr. Deegan is currently completing an MSc in Computer Science. Smart kitchen tech company Drop is rebranded as Fresco

Fry Electronics Team

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