It was a staple of the teenage magazine market; cheesy, cheeky and more funny than factual.
Now, 16 years after the release of the last issue, Smash Hits is back with a one-off special to mark the release of the third and final season of the hit Channel 4 show Derry Girls.
The popular sitcom returns on April 12 after a three-year hiatus, taking viewers on a journey back to the 1990s.
Created by Lisa McGee and based on her own experiences, Derry Girls follows the lives and loves of a group of school friends as they navigate their teenage years against a backdrop of troubles.
To celebrate the much-anticipated return of Derry Girls, 4creative has partnered with Bauer Media Group to produce a colourful, 28-page magazine inspired by 1990s nostalgia and ‘last day of school mayhem’.
The magazine includes a pull-out double-page cast poster and Derry Girls-themed features, including a fashion segment “How to Dress like a Wee Popstar,” with references to All Saints and East 17, and the irreverent Biscuit Tin interview with its Not -So serious To ask. There’s also a pin-up poster of the handsome Father Peter and a column featuring an agony aunt with advice from the inimitable Sister Michael.
video of the day
Of course, the four girls Clare Devlin (Nicola Coughlan), Michelle Mallon (Jamie-Lee O’Donnell), Erin Quinn (Saoirse Monica Jackson) and Orla McCool (Louisa Clare Harland) appear on the cover along with the “little English fella”. James Maguire (Dylan Llewellyn).
More than 150,000 copies will be distributed across the UK and Ireland and included with this week’s issues of Heat and Closer.
The nostalgic campaign will be updated via TikTok and Spotify. On TikTok, fans can access magazine content customized for social media, including filters that allow users to put their own faces on the cover. Spotify challenges listeners to create their own mixtapes, consisting of their favorite 1990s tracks, which can then be loaded onto a virtual customizable cassette.
Lynsey Atkin, Executive Creator at 4creative, said: “Smash Hits and Derry Girls are a couple made in ’90s heaven: both icons of their time, immensely popular and with an incorrigible urge to say what they think – themselves if it gets them in trouble.
“We absolutely loved bringing this campaign to life; Giving the Derry Girls – and the little English fella – the full pop star treatment and working with Bauer Media and Lisa McGee to bring fans even more of Erin and the gang before school is out for good.”
Lucie Cave, Chief Content Officer at Bauer Media added, “With Derry Girls Season 3 set in 1998, it was a no-brainer to revive our iconic ’90s magazine Smash Hits for a one-off special.
“Working incredibly closely with the Channel 4 team, we were able to consistently sync the energy and essence of both brands and ensure the show was seamlessly integrated across all editorial teams, including the fan favourite ‘Biscuit Tin’ interview and classic ‘How to Dress Like a Popstar’.
“Nostalgia has such a moment and it’s like jumping back into your childhood bedroom and grabbing a hairbrush to sing in the mirror – we can’t wait for fans to grab a copy and be in Derry Girls in all immersed in its splendor.”
https://www.independent.ie/entertainment/television/tv-news/smash-hits-magazine-back-after-16-years-with-a-one-off-special-to-mark-the-return-of-derry-girls-41523710.html Smash Hits magazine is back after 16 years with a one-off special to celebrate the return of Derry Girls