Business

Snoop Dogg Joins E-Sports Giant FaZe Clan’s Board of Directors, As Company Prepares for a $1 Billion IPO

Global eSports Market, estimated to be worth almost 3.5 billion dollars in 2025, has seen a major crossover with the music business in recent years.

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Back in 2018, Universal Music Group Central Europe begins multi-year partnership with eSports company ESL including the launch of a joint brand.

In July last year, Warner Music Group cooperate with the Spanish e-sports team, the MAD Lions, owned by Canada-based OverActive Media.

Today (March 8) brings even more news from this world, as Los Angeles-based e-sports media platform FaZe Clan revealed that rap icon, entertainment executive Snoop Dogg will become a member of a talent network that will also join the company’s Board of Directors.

Snoop Dogg’s Track Notice purchase of Death Row Records last month.

It also follows news from October 2021 that FaZe Clan is planning to merge with BRPM, a special purpose acquisition company (SPAC), to become a publicly traded company on NASDAQ, with 1 billion dollar valuation.

The transaction is scheduled to close in the spring of 2022.

Just some of Faze Clan the investors from the music business including Troy Carter, Guy Oseary and Pitbull.

According to a media release, as director, Snoop Dogg will bring extensive insights into the entertainment industry and “passion for Web3, games and culture as FaZe Clan ranks the process.” operate as a public company”.

As a talent member, Snoop Dogg will represent FaZe Clan with the official name “FaZe Snoop” and will co-create content, participate in key business initiatives, and introduce new products. identity with the brand while appearing on the FaZe Clan platform.

Snoop Dogg joins the FaZe Clan’s talent pool of over 85 members, including gamers, content creators, and characters that later expand beyond the game world.

Members include NFL star Kyler “FaZe K1” Murray, Lebron “FaZe Bronny” James Jr., Lil Yachty aka “FaZe Boat” and Offset aka “FaZe Offset” and are part of the roster. books, they represent FaZe Clan in the gaming community and across the converging media and entertainment industries.

In addition to being a talented member of FaZe Clan, Snoop Dogg will also launch an outreach program around youth philanthropy.

“It just makes sense to partner with FaZe Clan as both a team member and a member of the Board of Directors.”

Snoop Dogg

“It just makes sense to work with FaZe Clan as both a team member and a member of the Board of Directors,” said Snoop Dogg.

“Young people define their brands and that’s what my son Cordell knows, that’s why he brought us together.”

“As an early internet kid and first generation gamer, Snoop has always understood the cultural connections between music, lifestyle and gaming.”

Kai Henry, FaZe Clan

Kai Henry, Director of Strategy at FaZe Clan, said: “The organic relationship between FaZe and Snoop has been built over the years, so we are delighted to officially welcome FaZe Snoop to the family. family.

“As an original and first generation internet gamer, Snoop has always understood the cultural connections between music, lifestyle and gaming.

“Today, Snoop is a prominent voice in the emerging Web3 community, and we have exciting plans to create the metaverse together, fostering new interaction opportunities for both of our fan bases. I.”

“I can’t wait for the world to see what we’re about to do.”

Cordell Broadus, Channel 21

Cordell Broadus, Creative Consultant, Channel 21, said: “As I was following what FaZe Clan was building in the gaming space, I knew there was a natural connection to what my father had done. do.

“When I looked at the two brands, I was inspired by the synergy they could create, so I brought them together in this collaboration. I can’t wait for the world to see what we’re up to.”

Worldwide music business

https://www.musicbusinessworldwide.com/snoop-dogg-joins-esports-giant-faze-clans-board-of-directors-as-firm-readies-1bn-ipo1/ Snoop Dogg Joins E-Sports Giant FaZe Clan’s Board of Directors, As Company Prepares for a $1 Billion IPO

Fry Electronics Team

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