As part of its strategic partnership with FC Barcelona, blockchain-based fan engagement platform Socios.com will accelerate the football club’s blockchain, NFT and digital assets and Web3 strategies.
Chiliz, the owner and technology provider of Socios.com, will invest $100 million in Barça Studios, an organization responsible for overseeing FC Barcelona’s digital business offerings, and a “24.5% stake in the Center for acquire the creation and distribution of the club’s digital content,” announced Socios.com in a Medium blog post.
However, this isn’t the first time the football club and blockchain-powered platform have partnered. The two teamed up in early 2020 to create the BAR fan token, a form of cryptocurrency that offers a variety of perks like voting on club decisions, rewards, merchandise designs, and more.
According to Socios.com’s statement, the deal will allow FC Barcelona to better engage with fans using digital assets while building better NFT and Metaverse experiences.
“We’re excited about the role technology can play in building communities that bring fans closer to their teams and to each other,” said Alexandre Dreyfus, CEO of Socios.com and Chiliz. “Barça Studios can now leverage our technology, expertise and global reach.”
FC Barcelona also confirmed the deal on Twitter, adding that Socios.com will help the football club to advance its “audiovisual, blockchain, NFT and Web.3 strategy”.
“The $BAR fan token will be key to unlocking and creating a new set of opportunities that extend beyond the Socios.com app into new, immersive, digital ecosystems powered by Chiliz technology that Socios.com and Barça Studios will build together. added Socios.com.
The company confirmed that over $39 million in BAR Fan Tokens have been sold to date, giving fans access to “a vibrant community where they can engage and earn, where participation empowers fans.” allows to redeem rewards such as VIP tickets, merchandise and unique experiences such as the chance to play on the pitch at Camp Nou.”
The deal will also allow Barça Studios to engage with Chiliz Chain 2.0 (CC2), a novel blockchain designed just for the sports entertainment industry.
Barcelona’s Spanish midfielder Alexia Putellas celebrates scoring her side’s fourth goal against Real Madrid.
Photo: AFP / Josep LAGO
https://www.ibtimes.com.au/socioscom-strikes-multi-million-deal-fc-barcelona-1836626?utm_source=Public&utm_medium=Feed&utm_campaign=Distribution Socios.com signs a multi-million dollar contract with FC Barcelona