Business signs a multi-million dollar contract with FC Barcelona

As part of its strategic partnership with FC Barcelona, ​​blockchain-based fan engagement platform will accelerate the football club’s blockchain, NFT and digital assets and Web3 strategies.

Chiliz, the owner and technology provider of, will invest $100 million in Barça Studios, an organization responsible for overseeing FC Barcelona’s digital business offerings, and a “24.5% stake in the Center for acquire the creation and distribution of the club’s digital content,” announced in a Medium blog post.

However, this isn’t the first time the football club and blockchain-powered platform have partnered. The two teamed up in early 2020 to create the BAR fan token, a form of cryptocurrency that offers a variety of perks like voting on club decisions, rewards, merchandise designs, and more.

According to’s statement, the deal will allow FC Barcelona to better engage with fans using digital assets while building better NFT and Metaverse experiences.

“We’re excited about the role technology can play in building communities that bring fans closer to their teams and to each other,” said Alexandre Dreyfus, CEO of and Chiliz. “Barça Studios can now leverage our technology, expertise and global reach.”

FC Barcelona also confirmed the deal on Twitter, adding that will help the football club to advance its “audiovisual, blockchain, NFT and Web.3 strategy”. signs a multi-million dollar contract with FC Barcelona

Fry Electronics Team

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