Sol de Janeiro announces a new body cream that has been compared to a £215 perfume

The best-selling Brazilian beauty brand is launching a brand new Beija Flor Elasti cream, which customers are already comparing to Maison Francis Kurkdjian’s popular Baccarat Rouge 540

Sol de Janeiro Beija Flor Elasti Cream
The recent launch of Sol de Janeiro has been compared to a similar scent to the £215 Baccarat Rouge 540

call everyone Bum-Bum cream from Sol de Janeiro Fans as the Brazilian beauty brand launches a brand new body cream that customers are already ‘in love’ with

Available from the end of April Cult Beauty, it will be available in two different sizes (75ml and 240ml) – with prices starting at just £20 and going up to £44.

Moisture-rich, elasticity-boosting Beija Flor Elasti body cream from Sol de Janeiro leaves skin visibly plump, deeply penetrating and velvety soft, even in areas prone to moisture loss and creeping – like the neck and chest.

What we love most about this cream is that it’s clinically proven to boost skin’s most important building block – collagen – for firmer looking skin – who wouldn’t want that?

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Beija Flor Elasti Cream


Treat every inch of your body with the same attention as your face! This is Sol de Janeiro’s secret to the glowing, bouncy skin you desire.

This elasticity-boosting, rich body cream has been shown to increase collagen, the key building block for visibly plump and deeply relaxed skin.

This daily regimen combines powerful ingredients like cacay oil, a gentle retinol alternative, and botanical collagen for resilient, velvety-smooth, youthful-kissed skin.

From £

20 for 75ml

Iconic beauty

Brazilian bum bum cream


Pronounced as “boom boom” in Brazil, bums are a nationwide obsession – that’s why they sport them in the world’s smallest bikinis and best-fitting jeans.

The secret of a brilliant Brazilian booty? This rich body cream – enriched with Guaraná, a native Amazonian plant that is one of the most potent forms of caffeine on the planet. This cream is perfect for stimulating blood circulation and keeping the buttocks as smooth as possible!

From £

46 for 240ml

Iconic beauty

Sol de Janeiro Coco Cabana Cream


Sol de Janeiro’s newest formulation, Coco Cabana Cream, is another personal care dream come true.

Sol de Janeiro calls the cream their “most moisturizing body cream ever” and promises 72 hours of hydration with just one application of this miracle formula.

This remarkably lightweight moisture magnet is made with coconut oil and fermented sugar (which attracts moisture from the air) and an irresistible scent of toasted praline and coconut!

From £

46 for 240ml

Iconic beauty

Sol de Janeiro Bom Dia light cream


Designed to help you glow from head to toe, this decadently rich body cream will soften your skin in an instant.

It’s enriched with cupuaçu butter, Amazon’s answer to shea butter, to lock in moisture and increase elasticity as your skin absorbs it quickly and easily.

A duo of alpha hydroxy acids derived from mango and banana fruits then gently exfoliates to smooth rough patches and leave skin remarkably soft, glowing in its place.

As if that weren’t enough, Vitamin C helps support collagen production and visibly brightens skin, reducing the appearance of dark spots. We’ve never been this fit for the bare-legged weather!

From £

46 for 240ml

Iconic beauty

This daily nutrient combines powerful ingredients like cacay oil, a gentle retinol alternative, and plant-based collagen to form a rebound network that boosts cell turnover and collagen while delivering deep hydration for peak-functioning skin.

The result? Your skin is deeply hydrated, soft and resistant to signs of aging. This is the Sol de Janeiro secret to the bouncy, velvety-soft, youthful-kissed skin we want now – and always!

For those who’ve already managed to get their hands on a tub in the States, they’ve pretty much been telling their friends and social media followers how much it smells similar to Parisian perfume house Maison Francis Kurkdjian — and well-loved at that Baccarat Rouge 540.

Here in the UK, A bottle of the powdery-soft fragrance costs £215 for 70ml – this is much more expensive than Beija Flor Elasti Cream by Sol de Janeiro for the body.

Sol de Janeiro’s beauty brand is all about harnessing the power of the latest and greatest ingredients – fresh from the Amazon. Any high-performing product, like the best-selling Bum Bum moisturizer, allows you to show yourself – and show your best assets! Not to mention that you too will want to unleash your inner Brazilian goddess.

Were in!

If you can’t afford a vacation this year, we strongly recommend suffocating yourself on the OG Brazilian bum bum cream. Rich in the secret ingredients of South America, this naturally nourishing, hyper-hydrating blend of cupuaçu butter, açaí and coconut oil provides the backdrop for the star of the show: guarana – a native Amazonian plant.

This fruit contains one of the most potent forms of caffeine on the planet (at almost 5 times more caffeine than coffee), giving your butt the ultimate boost and stimulating blood flow to keep it smooth and toned while minimizing cellulite.

With a light, silky texture, the cream is great for use all over the body and absorbs quickly without feeling greasy or oily.

It is scented with a sweet, nutty scent and gives the skin a subtle glow. Brazilian bum bum cream from Sol de Janeiro will take you to the beaches of Rio and give you the confidence of a carnival dancer!

We can’t get enough of that either Sol de Janeiro Coco Cabana Cream or the latest Bom Dia light cream – with fruit AHAs.

So what are you waiting for? Have you used Sol de Janeiro products before? Or are you excited about the latest launch? Let us know in the comment section below.

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Fry Electronics Team

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