Microsoft is reportedly looking into whether advertisers can insert ads into free-to-play Xbox games. This program is reportedly scheduled to launch in the third quarter of this year.
According to Business Insider, these ads could appear as rendered billboards in a racing game. However, it could not be confirmed whether these ads would extend to avatar skins or video ads.
Interestingly, Microsoft reportedly has no intention of cutting ad revenue and is more interested in growing Xbox’s ad network as it is reportedly trying to figure out which companies and ad agencies to partner with. Instead, the revenue from the ads is shared between the game developer and the respective ad company.
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